Things You Need to Understand About
Facebook Advertising Strategy
Facebook ads are not like Google ads. People generally are not searching for products &
services while they’re using Facebook. Does this mean that Facebook ads won’t work for
lead generation campaigns? From experience, I can tell you HELL NO. Facebook advertising
has some amazing targeting options and can DEFINITELY help you generate highly qualified
leads from new customers. Even in smaller or localised markets.
We’ve found that the first key to successful Facebook advertising campaigns is in the
planning, the strategy. Your focus needs to be on creating the perfect OFFER, with the
perfect MESSAGE, to the perfect PERSONA (yes, persona - will explain later) and at the
perfect TIME. Sounds challenging, right?
Well, it really isn’t. My Mother could follow this template!
My 5 Step Facebook Ad Planning Template is a simple step-by-step process that should
only take you less than 45 minutes to complete. I am certain that this investment of time will
be WELL WORTH the effort for you & your business - whether you’re doing social
advertising for your own business, or you’re an agency / advisor looking to help your clients
succeed with Facebook ads. By the way - if you are an agency or marketing advisor, you’re
more than welcome to download this template and tweak it or cobrand it for your own use.
Sharing is caring!
Practical examples help us learn better. So, to demonstrate how this Facebook ads strategy
template works I’m going to use an example of a real campaign that we use here at
Redback. In fact, we’re going to be following the exact Facebook ads strategy we used to
create and promote this very template.