Terms and Processes
• Account executive
• Account management
• Account service
• Account team
• Action plan
• Advertising
• Agency management
• Analytics
• Angle
• Audience
• Behavior
• Brand acquisition
• Brand equity
• Brand management
• Business development
• Business to business (B2B)
• Business to consumer (B2C)
• Buzz
• Campaign/campaign management
• Category management
• Channel marketing
• Community relations
• Competitive market analysis
• Competitor strategies
• Consultant
• Consultative sales
• Consumer
• Consumer affairs
• Consumer packaged goods (CPG)
• Consumer panel
• Consumer survey(s)
• Contact(s)
• Contest(s)
• Contract management/negotiations
• Copy writing
• Coupon(s)
• Corporate relations
• Creative design
• Customer loyalty
• Customer loyalty program
• Customer relations management (CRM)
• Customer retention
• Customer satisfaction
• Customer service
• Demographic(s)
• Direct mail
• Direct marketing
• Distribution channels
• Distributor
• E-commerce
• Efficiency
• Endorsements
• Event planning
• Exhibits
• Feasibility
• Focus group
• Fortune 100/200/500/1000 companies
• Global
• Goods
• Growth
• High-caliber
• Image
• International
• Internet marketing
• Key performance indicator
• Lead-time
• Logistics
• Logo/logo design
• Management
• Manufacturer
• Market analysis
• Market research
• Market segmentation
• Markets/market share
• Marketing
• Marketing collateral
• Marketing initiatives
• Marketing model
• Marketing plan
• Marketing tactics
• Media buy
• Media outlets
• Media planning
• Merchandising/merchandiser
• Morale
• Naming
• Needs assessment
• Negotiations
• Niche
• Operating budget
• Organization
• Packaging/packaged goods
• Partnership
• Pitch
• Placement
• Platform functions
• Point-of-sale
• Portfolio management
• Presentations
• Pricing
• Private operators
• Product(s)
• Product development
• Product innovation
• Product launch
• Product mapping
• Product management
• Product positioning
• Productivity
• Profit/profit margin(s)/profitability
• Project management
• Promotion(s)/promotion strategy
• Public relations
• Publicity
• Quality
• Quota(s)
• Rebates
• Relationship/relationship building
• Relocation
• Reputation
• Research and Development
• Resource management
• Restaurant channel
• Retail channel
• Retail management
• Sales
• Sales cycle
• Sales manager
• Sales operations
• Samples
• Services
• Shopper marketing
• Smart move
• Social media/social media marketing
• Solutions
• Special events
• Spin
• Strategic planning/strategic marketing
• Storage
• Storyboard
• Subsidiary
• Supermarket
• Supply chain
• Sustainability
• Sweepstakes
• Target market
• Technology
• Telemarketing
• Territory
• Trade marketing
• Trade show/trade show booth design
• Transportation
• Trend analysis
• Vendor(s)/vendor management
• Visuals
• Warehouse
• Wholesale
Marketing and Advertising Resume Keywords
For more career resources visit our website:
www.wmich.edu/business/career
3020 Schneider Hall | (269) 387-2711 | careercenter-hcob@wmich.edu