Marketing Strategy
Paytm Introduces cashless transaction schemes
The potential market for online marketing as well as cashless transactions has also increased with
the growth of mobile phone users in the world. The company has been able to hit the customers
with smart phones with its cashless transaction schemes.
Paytm launched ‘Each one, teach one’ to increase cashless payments literacy - Back in 2016,the
company had announced Rs. 2100 in scholarship for 10,000 users who help increase digital
inclusion and adoption of Paytm and certificates for one lakh further users across all major
districts.
Paytm had also announced an incentive including Rs. one crore grand prize along with additional
prizes like motorcycles, smartphones, laptops and other exciting gifts. All users transacting
between 1st December 2016 and 31st March 2017 were eligible to win these prizes.
The ‘Scan any QR to pay using Paytm’ scheme has been launched in seven languages which are
Bengali, Marathi, Gujarati, Tamil, Telugu, Kannada, and Malayalam.
Paytm's Cobranding
Another USP of the company is co-branding. Brand cooperation with businesses such as Uber
and Meru Cabs has been successfully developed. Many more reputable brands have been helpful
in getting new customers to use Paytm.
Paytm’s Promotion and Advertising Strategies
Newspaper, transit media and television were the company's offline communication networks.
The Paytm promotions also used digital, print media and radio services.
Paytm was made a household name, using a phrase from the catchy word "Paytm karo"
The company's online advertisement strategy is focused on bringing visibility everywhere by
sharing their ad on Facebook and Twitter, and even sponsored posts on Instagram and at time's
even Snapchat.