Get Started Selling on Amazon
1
Confidential © 1996-2012, Amazon.com, Inc. or its affiliates. All rights reserved.
Agenda
Get Started Selling on Amazon
2
INTRODUCTION
PART I – Account Setup
• Infos & Policies
• Review Account Information
• Shipping Costs
PART II – Listing Overview
• Listing Options
• Create your first listing
• Create a new item
• Check product appearance
• Categories requiring approval
• Listing Loader
PART III – Order Management
• Managing Orders
• Cancelling or refunding orders
PART IV – Performance
Management
• Monitor your customer metrics
• Business Reports
56%
44%
International
North America
• Over 164 million active
customers in the last year
• Over 2 million sellers on
Amazon platforms
• 30% of the total Amazon units
were sold by 3rd Party sellers
© 1996-2012, Amazon.com, Inc. or its affiliates
Get Started Selling on Amazon
Introduction – Amazon Business Worldwide
Amazon operates in the UK, Germany, France, Italy, and Spain which represent 81%
of the estimated $122 billion online retail spending in Western Europe in 2011*
Amazon.co.uk receives about 18M unique visitors monthly.
Whether selling one item or millions, Selling on Amazon is a low-cost,
low investment, incremental sales channel.
WorldWide
Europe
Sources: Forrester Research, Online spending data excluding travel and cars.,
Amazon Investor Relations, ComScore.
© 1996-2012, Amazon.com, Inc. or its affiliates
Get Started Selling on Amazon
Introduction – Selling on Amazon
• Open a new sales channel
• Reach tens of millions of
Amazon shoppers in the UK,
Germany, France, Italy and Spain
• No listing fees
• Sell in over 20 categories
http://services.amazon.co.uk/jumpstart/pricing/?WT210612
http://services.amazon.co.uk/services/sell-on-amazon/features-and-
benefits/?WT210612
Agenda
Get Started Selling on Amazon
5
INTRODUCTION
PART I – Account Setup
• Infos & Policies
• Review Account Information
• Shipping Costs
PART II – Listing Overview
• Listing Options
• Create your first listing
• Create a new item
• Check product appearance
• Categories requiring approval
• Listing Loader
PART III – Order Management
• Managing Orders
• Cancelling or refunding orders
PART IV – Performance
Management
• Monitor your customer metrics
• Business Reports
PART I Account Setup – Infos & Policies
Get Started Selling on Amazon
6
• Seller Central’s Infos & Policies section provides
customers with information about your
o Contact information
o Returns & Refunds policies
o Shipping information
o Gift services
• You may be legally required to provide content for your
Infos & Policies in Seller Central
PART I Account Setup – Infos & Policies
Get Started Selling on Amazon
7
Accessing your account’s Information & Policies section in Seller Central
PART I Account Setup – Infos & Policies
Get Started Selling on Amazon
8
Your account’s Information & Policies section on the Amazon website
PART I Account Setup – Review your account information
Get Started Selling on Amazon
9
PART I Account Setup – Shipping Costs
Get Started Selling on Amazon
11
Accessing your account’s Shipping Settings in Seller Central
Agenda
Get Started Selling on Amazon
12
INTRODUCTION
PART I – Account Setup
• Infos & Policies
• Review Account Information
• Shipping Costs
PART II – Listing Overview
• Listing Options
• Create your first listing
• Create a new item
• Check product appearance
• Categories requiring approval
• Listing Loader
PART III – Order Management
• Managing Orders
• Cancelling or refunding orders
PART IV – Performance
Management
• Monitor your customer metrics
• Business Reports
PART II Listing Overview – Create your first listing
Get Started Selling on Amazon
13
• Bar Codes
o What is a bar code?
o Why does Amazon require bar codes?
o Which bar code types are supported?
• Listing technologies
o 1x1 (“add a product”)
o Product templates (“Flat Files”)
o AMTU/MWS
PART II Listing Overview – Create a new item with the 1x1 GUI
Get Started Selling on Amazon
14
Product that does exist
PART II Listing Overview – Create a new item with the 1x1 GUI
Get Started Selling on Amazon
15
PART II Listing Overview – Create a new item with the 1x1 GUI
Get Started Selling on Amazon
16
Product that doesn’t exist
PART II Listing Overview – Create a new item with the 1x1 GUI
Get Started Selling on Amazon
17
PART II Listing Overview – Assigning a product category
Get Started Selling on Amazon
18
PART II Listing Overview – Gated product categories
Get Started Selling on Amazon
19
• Some product categories require Amazon pre-approval
before you can list your offers for these categories
• These product categories include
o Health and Beauty Care
o Watches
o Jewellery
o Apparel
o Grocery
• Contact seller support to request approval
Agenda
Get Started Selling on Amazon
20
INTRODUCTION
PART I – Account Setup
• Infos & Policies
• Review Account Information
• Shipping Costs
PART II – Listing Overview
• Listing Options
• Create your first listing
• Create a new item
• Check product appearance
• Categories requiring approval
• Listing Loader
PART III – Order Management
• Managing Orders
• Cancelling or refunding orders
PART IV – Performance
Management
• Monitor your customer metrics
• Business Reports
PART III Order Management – Managing Orders
Get Started Selling on Amazon
21
• You can manage your orders
o via Seller Central
o per file interface (Flat File, XML)
• Order data will appear
o in your Seller Central account
o in your order confirmation email
o in your order report
• Order Holdback Window
o duration: about 30 minutes
o customers can cancel / modify their orders during this time span
o after Order Holdback Window has passed, order will be visible to the
seller.
Get Started Selling on Amazon
22
You can confirm, cancel, refund, print packing slip or buy delivery for an
order
PART III Order Management – Managing Orders
Get Started Selling on Amazon
23
Confirming an order
PART III Order Management – Managing Orders
Get Started Selling on Amazon
24
Cancelling an order
PART III Order Management – Managing Orders
Get Started Selling on Amazon
25
Issuing a full refund
PART III Order Management – Managing Orders
Get Started Selling on Amazon
26
Issuing a partial refund
PART III Order Management – Managing Orders
Agenda
Get Started Selling on Amazon
27
INTRODUCTION
PART I – Account Setup
• Infos & Policies
• Review Account Information
• Shipping Costs
PART II – Listing Overview
• Listing Options
• Create your first listing
• Create a new item
• Check product appearance
• Categories requiring approval
• Listing Loader
PART III – Order Management
• Managing Orders
• Cancelling or refunding orders
PART IV – Performance
Management
• Monitor your customer metrics
• Business Reports
PART III Order Management - Monitor your Customer Metrics
Get Started Selling on Amazon
28
Monitor your Order Defect Rate
PART III Order Management – Business Reports
Get Started Selling on Amazon
29
Get detailed and personalised Business Reports
Any questions?
Q & A
Selling on Amazon
30
