OVERVIEW
Klyde Warren Park’s Corporate Council comprises a group
of Dallas-area executives who care about:
• free programming and community engagement,
• the importance of diversity and inclusion,
• physical health and mental wellness,
• and serving as an example for cities around the
world.
This leadership group supports Klyde Warren Park’s
mission of providing free programming and educational
opportunities for the enrichment of visitors’ lives,
showcasing the multitude of cultures and talents
Dallas has to oer, and serving as a town square where
citizens may congregate and create traditions. Members
meet periodically to network, socialize and serve as
ambassadors for the business community at large.
The annual fee is $10,000.
BENEFITS
• $5,000 sponsorship of 2020 Signature Event
at Klyde Warren Park and benefits associated
with sponsorship. (See page 3 for options.)
• Exclusive lunchtime Park picnic for
employees; food trucks available and live
music provided. (Choice of September 25,
October 23, November 6)
• Opportunity to designate employee to
Klyde Warren Park Diversity and Inclusion
Task Force.
• Invitation to Members-Only event at the
Katy Trail Ice House. (September 2021)
• Invitation to Corporate Council Cocktail Party
at The Perot Companies. (February 10, 2021)
• One (1) reserved Friends of Klyde Warren
Park membership. ($500 value)
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KLYDE WARREN PARK CORPORATE COUNCIL
EVENT
CALENDAR
MOVIES IN THE PARK
SELECT SATURDAY EVENINGS
From blockbusters to animated
favorites, from musicals to comedies,
you won’t want to miss any of these fun,
free, family-friendly flicks.
INDEPENDENCE DAY
CELEBRATION
SATURDAY, JUNE 27, 2020, 6 - 10 PM
Celebrate Independence Day by sampling
cold treats from a variety of vendors and
enjoying live music, games and other fun family activities.
Wrap up the evening with a concert by the U.S. Army’s
36th Infantry Division Band and a spectacular pyrotechnic
display on the Park’s East Lawn. Private VIP area with
complimentary food and beverage provided.
FRIENDS OF KLYDE WARREN
PARK SPLASH BASH
SUNDAY
, AUGUST 30, 2020, 3 - 6 PM
A kid-friendly party for members of our
Friends program and Corporate Council,
this event includes water games, face
painting, a DJ, snacks and an open bar
for grown-ups.
CORPORATE COUNCIL MEMBER EVENT
TUESDAY, SEPTEMBER 1, 2020,
6 - 8 PM
Location: Katy Trail Ice House
FRIENDS OF KLYDE WARREN
PARK MEMBERSHIP PARTY
SATURDAY, SEPTEMBER 12, 2020,
7 - 11 PM
Members-only party with classic rock
cover band Bandolero and a silent disco;
includes food truck dinner, open bar,
lawn games, and dancing.
CORPORATE COUNCIL EMPLOYEE PICNIC
CHOICE OF FRIDAYS: SEPTEMBER 25, OCTOBER 23,
NOVEMBER 6
Exclusive picnic for employees; live music, lawn games,
private access to food trucks and beer/wine bars provided.
PARTY IN THE PARK
WEDNESDAY, OCTOBER 14, 2020,
6:30 - 10 PM
Klyde Warren Park’s annual fundraiser
will recreate the venue’s magical
Grand Opening of 2012, treating
guests to an elegant evening under the stars, with decor
from Todd Events and an unparalleled 360-degree
view of the Dallas skyline. A Champagne and cocktail
reception kicks o the evening, followed by the city’s
most stylish picnic supper, and a musical performance
by The Texas Tenors.
TREE LIGHTING
CELEBRATION
SATURDAY, DECEMBER 5, 2020,
2 - 6 PM
Enjoy this free family tradition
featuring a festive day of activities
and entertainment, including photos with Santa and
story time with Mrs. Claus, face painting, crafts, games
and snow flurries! The day will culminate with a live
show featuring performances of holiday music, visits
from Santa’s friends Frosty and Rudolph, and Klyde
Warren Park’s annual tree lighting. Private VIP area with
complimentary food and beverage provided.
CORPORATE COUNCIL COCKTAIL PARTY
WEDNESDAY, FEBRUARY 10, 2021, 6 – 8 PM
Hosted by Park Board member Nancy Perot, this private
cocktail party and VIP tour of Perot Legacy Hall is for
members and their guests.
MEMORIAL DAY MUSIC FEST
Presented by the Dallas Tourism Public
Improvement District
SUNDAY, MAY 30, 2021
Join us as the lawn comes alive
with the Park’s second annual music
festival. Check out performances across multiple stages
throughout the day and into the night. Each stage will
feature music from a variety of genres to satisfy lovers
of rock, country, Tejano, funk and more.
PRIVATE EVENT F
OR
FIRST RESPONDERS
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KLYDE WARREN PARK CORPORATE COUNCIL
MOVIES IN THE PARK
Brought to you by AT&T Discovery District
Co-sponsorship of one movie night
• Saturday, July 11 – Small
foot
• Saturday, July 25 – Dolphin Tale
• Saturday, August 8 – Crazy Rich Asians
• Saturday, August 15 – The Blind Side
• Saturday, August 22 – Selena
• Saturday, October 3 – The Wizard of Oz
Presented by NCH
• Saturday, October 24 – Ferris Bueller’s Day Off
• Saturday, November 14 – The Lego Movie
Presented by Bank of America
• Saturday, November 21 – Harry Potter and the
Chamber of Secrets
• Saturday, December 19 – Elf
INDEPENDENCE DAY CELEBRATION
SATURDAY, JUNE 27, 2020
• Lawn Games ($5,000)
• Signage ($5,000)
• Children’s Craft ($5,000)
• Tent ($5,000)
• Supporting (listed with other companies on all
event materials)
• Park Patron Lounge (Co-sponsorship of two
companies/organizations)
• Public Bars (2 available)
• Balloon Artists – $2,500
(3 available; combine with another sponsorship)
• Face Painters – $2,500 (3 available; combine
with another sponsorship)
• Photo Booths – $2,500 (2 available; combine
with another sponsorship)
• Water Stations – $2,500 (3 available; combine
with another sponsorship)
TREE LIGHTING CELEBRATION
SATURDAY, DECEMBER 5, 2020
• Lawn Games ($5,000)
• Signage ($5,000)
• Children’s Craft ($5,000)
• Tent ($5,000)
• Supporting (listed with other companies on all
event materials)
• Park Patron Lounge (Co-sponsorship of two
companies/organizations)
• Public Bars (2 available)
• Balloon Artists – $2,500
(3 available; combine with another sponsorship)
• Face Painters – $2,500 (3 available; combine
with another sponsorship)
• Photo Booths – $2,500 (2 available; combine
with another sponsorship)
• Water Stations – $2,500 (3 available; combine
with another sponsorship)
MEMORIAL DAY MUSIC FEST
Presented by the Dallas Tourism Public
Improvement District
SUNDAY, MAY 30, 2021
• Lawn Games ($5,000)
• Signage ($5,000)
• Children’s Craft ($5,000)
• Tent ($5,000)
• Supporting (listed with other companies on all
event materials)
• Public Bars (2 available)
• Balloon Artists – $2,500 (3 available; combine
with another sponsorship)
• Face Painters – $2,500 (3 available; combine
with another sponsorship)
• Photo Booths – $2,500 (2 available; combine
with another sponsorship)
• Water Stations – $2,500 (3 available; combine
with another sponsorship)
SPONSORSHIP
OPTIONS
PRIVATE EVENT FOR
FIRST RESPONDERS
Supporting Sponsorships Only
3
KLYDE WARREN PARK CORPORATE COUNCIL
K
lyde Warren Park opened in 2012, creating an urban green space over
the existing Woodall Rogers Freeway between Pearl and St. Paul streets
in Downtown Dallas. The 5.2-acre deck park is privately funded and
operated by the Woodall Rodgers Park Foundation. The Park has welcomed
more than one million visitors annually, generated $2 billion in economic
development, and has become a
gathering place for residents and
visitors alike.
The Park is a place where natural
beauty, culture and entertainment
intersect. Our mission is to enrich the
lives of Park visitors with a myriad of
educational opportunities highlighted
by programming that showcases the
multitude of cultures and talents native
to Dallas. Currently, more than 1,300
memorable programs are provided
annually.
BEFORE: 2009
COMPLETED: 2012
“Klyde Warren Park is
a beautiful place that
helps stitch together
our city center and
serves as a wonderful
attraction for Dallas
residents and visitors
from around the world.”
— The Honorable Eric Johnson,
Dallas Mayor
BOARD OF DIRECTORS
Nancy Best
Jay Clingman
Ed Fjordbak
Scott Ginsburg
Jody Grant
Sheila Grant
Linda W. Hart
Milledge A. Hart, III
Jesse Jackson
The Honorable Tom Leppert
Walter Levy
Kathy Nelson
Nancy Perot
Sabine Stener
Rob Walters
Kelcy Warren
Laura Whitfield
John Zogg
Yi
elding enormous economic value to Dallas and the surrounding community,
the Park provides new jobs, tourism, community cohesion, wellness, clean water
and clean air. The trees act as a natural biofilter, and the vegetation mitigates the
urban heat island eect and sequesters up to seven tons of carbon every year.
MISSION STATEMENT
The mission of the Park is to provide free programming and educational
opportunities for the enrichment of visitors’ lives, to showcase the multitude of
cultures and talents Dallas has to offer, and to be a town square where guests
may congregate and create traditions together.
PUBLIC, PRIVATE PARTNERSHIP
Klyde Warren Park is a 501(c)(3) owned by the City of Dallas and privately
operated and managed by the Woodall Rodgers Park Foundation.
CURRENT SPONSORS
*As of 2/3/2020
ABOUT THE PARK
ABOUT
THE PARK
4
KLYDE WARREN PARK CORPORATE COUNCIL
2019 FACTS &
DEMOGRAPHICS
KLYDE WARREN PARK MAINTAINS PARK
ATTENDANCE AT MORE THAN
1.2 MILLION
GUESTS
THE PARK ANNUALLY PRODUCES OVER
1,300 FREE
PROGRAMS
& EVENTS
AGE
(Over 11 years old)
23%
30-39
26%
18-24
14%
25-29
10%
12-17
12%
50-64
12%
40-49
3%
65+
EDUCATION
INCOME
ZIP CODES
Top 20 include
Downtown/Uptown,
South Dallas, Mesquite,
Grand Prairie, Kessler Park,
Casa Linda and Buckner
85%
FROM
TEXAS
*Numbers are estimates
89K
86K
72K
SOCIAL MEDIA FOLLOWERS
EARNED MEDIA*
GUEST DEMOGRAPHICS
GENDER
MALE 43%
FEMALE 52%
4%
Undisclosed
1%
Other
24%
MASTERS
DEGREE+
22%
SOME
COLLEGE
52%
BACHELORS
DEGREE
2%
OTHER
38%
$60-$125K
18%
$125K+
16%
OTHER
28%
$40-$59K
MEDIA REACH
3 BILLION
PUBLICITY VALUE
$8 MILLION
TOTAL MENTIONS
5.8K
More than 400K digital media impressions in
The Dallas Morning News.
Two dedicated half-hour specials on
CBS 11 reaching 200K viewers with a
media value of $175K.
4K
AVERAGE
WEEKEND
ATTENDANCE
*In peak season
37K
WEBSITE VISITS
PER MONTH
50K
EMAIL
DATABASE
Average open rate:
29.03%
Average Click through
rate: 10.18%
5
KLYDE WARREN PARK CORPORATE COUNCIL
2019 REVENUE &
EXPENSES
Contributions
Memberships
PID Revenue
Grants
Park Sponsorship
Event Rental
Food & Beverage
Park & Palate
30%
22%
14%
8%
26%
Operations
Programs
Development
Marketing
General & Administrative
3%
5%
22%
11%
19%
8%
15%
17%
REVENUE – $5.2M
EXPENSES – $5.2M
6
KLYDE WARREN PARK CORPORATE COUNCIL
STEP 3: REVIEW AND SUBMIT PAYMENT
Payment will be made within 30 days to the Woodall Rodgers Park Foundation in the amount of $___________________.
Please submit payment to: Woodall Rodgers Park Foundation, 1909 Woodall Rodgers Fwy., Suite 403, Dallas, Texas 75201.
Send Invoice
Enclosed is my check for $___________________ payable to: “Woodall Rodgers Park Foundation”
Please charge $___________________to the following credit card:
American Express MasterCard Visa
Name on Card ________________________________________________________________________________________________
Address _________________________________________________________________________________________
Card # _____________________________________________________________ Exp. Date __________ Security Code __________
Signature ___________________________________________
STEP 1: COMPLETE CONTACT INFORMATION
Member Name ____________________________________________________________________________________________________
Company Name ___________________________________________________________________________________________________
Title _____________________________________________________________________________________________________________
Daily Contact Name ________________________________________________________________________________________________
Address __________________________________________________________________________________________________________
City/State/Zip _____________________________________________________________________________________________________
Email Address _____________________________________________________________________________________________________
Phone ___________________________________________ Website ________________________________________________________
STEP 2: SELECT SPONSORSHIP
Agreed to by
Klyde Warren Park Representative
Signature _______________________________________________
Printed Name ___________________________________________
Date ___________________________________________________
Klyde Warren Park Corporate Council Member
Signature _______________________________________________
Printed Name ___________________________________________
Date ___________________________________________________
CORPORATE COUNCIL ($10,000)