2010 Survey of Consumer Payment Choice
2008ʳ 2009ʳ 2010
Debit card
79.6 75.0 78.4
Rewards................................................................................................................................ 22.8 21.5 25.6
Credit cards† 77.7 70.6 70.3
Rewards................................................................................................................................ 61.8 52.8 53.8
Nonrewards........................................................................................................................... 52.9 41.8 42.5
General purpose.................................................................................................................... na 65.7 65.3
Rewards............................................................................................................................. na 45.7 47.3
Nonrewards........................................................................................................................ na 32.8 31.1
Charge................................................................................................................................... na 15.8 16.1
Rewards............................................................................................................................. na 8.6 8.7
Nonrewards........................................................................................................................ na 6.3 6.0
Branded................................................................................................................................. na 39.5 44.2
Rewards............................................................................................................................. na 21.2 23.6
Nonrewards........................................................................................................................ na 20.0 23.9
Pre
aid cards‡ 17.5 32.5 38.2
General purpose.................................................................................................................... na 19.4 25.9
Merchant specific.................................................................................................................. na 15.4 19.0
Payroll**............................................................................................................................... na 2.0 2.3
Government issued................................................................................................................ na na 5.5
Electronic benefits transfer (EBT)**................................................................................. na 7.8 na
Reloadable............................................................................................................................ na 15.2 14.1
Bought for own use............................................................................................................... 6.4 na na
Received from others............................................................................................................ 13.8 na na
Both bought and received..................................................................................................... 2.8nana
Contactless 44.4 23.2 28.2
Debit card.............................................................................................................................. 19.2 10.4 12.4
Credit card............................................................................................................................. 24.7 9.5 9.2
Prepaid card.......................................................................................................................... 4.7 2.0 3.1
Electronic toll payment......................................................................................................... 9.9 8.3 11.9
Key fob................................................................................................................................. 1.7 1.9 1.6
Mobile phone††.................................................................................................................... na 1.5 1.0
Table 6
Current Adoption of Payment Instruments, by Instrument Features*
Percentage of consumers
* Adoption means the consumer had the instrument, unless otherwise noted.
†General purpose credit cards have a network logo such as Visa, MasterCard, Discover, or American Express; Branded cards also have a merchant's logo on
the card. Charge cards require full payment of the balance at the end of each billing period.
‡ General purpose prepaid cards have a credit card network or PIN network logo and can be used at any merchant or retailer that accepts cards from that
network. Specific purpose prepaid cards, such as gift cards or public transportation cards, are limited in use to one or several merchants, retailers, or service
providers.
Payro
car
s an
EBT car
s may a
so
e genera
purpose car
s.
†† Adoption means the consumer used the instrument in a given year.
NOTES: Superscript "r" denotes that numbers in the column may have been revised since the last time they were published. Numbers in italics are not
comparable across years due to changes in the survey questionnaire or methodology. Numbers may not sum exactly due to rounding or missing values. The
notation "na" indicates that the estimate is not available.
Survey of Consumer Payment Choice Version of November 2013
T-6
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