Catering for Kids Business Plan
Business Plan Example 7
Tips
This section should describe the
product(s) the business plans to
offer in detail. The following
should be addressed:
Functional purpose and range
of the product(s) offered.
Product complements and/or
alternatives.
Supply chain for the
product(s) (how the business
intends to source input
materials).
Potential for future product
development or
advancement.
SERVICE OFFERING (PRODUCTS)
3.1 Product Description
Corporate customers demand that food and presentation quality be
consistently high, which is why Catering For Kids will strive to maintain the best
quality possible. Our ingredients include high quality products and many goods
are baked fresh daily. Each boxed lunch is packed with the utmost care in
environmentally responsible packaging.
Food Product Descriptions
Boxed lunches: a sandwich or salad with dressing packet, deli salad (i.e. pasta
salad or cottage cheese, cinnamon and fresh fruit), fresh seasonal fruit, chips
and a cookie. Sandwich or salad options will include:
Roast beef and havarti dill sandwich;
Avocado, smoked turkey, lettuce and tomato sandwich;
Chicken caesar salad sandwich;
Chicken salad with red grapes croissant sandwich;
Garden hummus and provolone sandwich;
Hawaiian sunrise with turkey ham;
Pear, walnut and goat cheese salad.
Buffet style lunches:
Party platters of meats, cheeses, breads, fruit, condiments, chips and
dessert;
Sandwich wrap platters with several deli salad options, fruit, chips and
dessert;
Baked potato bar with toppings, macaroni salad, fruit and dessert;
Lasagna bar (including several types) with french bread, salad and fruit and desert;
Taco salad bar with fresh toppings, taco shells and fresh salsas.
Both styles of lunch catering will include vegetarian, low-fat, dairy-free and allergy-free options and we plan to modify individual meals at
our customer's request. Our desserts include freshly baked cookies and dessert bars. Chips will be 1-1.5oz. store-bought packages with a
variety of popular flavors available. Each lunchbox will include one package each of mayonnaise, dijonaise deli mustard, a plastic fork, our
trademark blue straw and thank you card, a napkin and a Euphoria chocolate. Salads will come with the customer's choice of dressings,
packaged on the side. We will offer one variety of dressing that is homemade in our kitchen; others will be store-bought individual packets.
Beverages will be available for purchase and will include a variety of fruit juices, sparkling water and soda. Both buffet and boxed style
lunches must be ordered three days in advance so that our staff has adequate time to prepare the meal. A minimum order of 10 is required
for all buffet style lunches. There will be no minimum for boxed lunch orders.
3.2 Alternative Providers
A number of other caterers offer boxed lunches for business clients. However, none of these businesses specialize in serving the nonprofit
sector, nor are they themselves a nonprofit that benefits the local community. Catering For Kids will specialize in developing excellent
relationships with its nonprofit clientele. We believe that this unique position, combined with competitively priced, fresh, high-quality meals
will set Catering For Kids apart as the premier caterer for the Lane County nonprofit sector.
3.4 Sourcing
Food products for meal preparation will be purchased by the Catering For Kids marketing manager at local grocery wholesalers, either
Costco or United Grocers, using a business account. Staff to prepare the food will be current students of the Chambers School's
Culinary Arts Program. These students will receive a stipend for their work as well as school credit. Food preparation will be supervised by