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TABLE OF CONTENTS
1. EXECUTIVE SUMMARY .............................................................................................................. 3
2. ORGANIZATION OVERVIEW .................................................................................................... 4
2.1 ORGANIZATION BACKGROUND ..................................................................................... 4
2.2 MISSION STATEMENT AND VISION STATEMENT ............................................................... 4
2.3 OPPORTUNITY ................................................................................................................... 4
2.4 PROGRAM/PRODUCT/SERVICE CURRENT OFFERINGS ................................................. 5
2.5 PROGRAM/PRODUCT/SERVICE FUTURE OFFERINGS ..................................................... 5
2.6 OBJECTIVES AND SUCCESS INDICATORS ....................................................................... 6
3. market and industry analysis .................................................................................................. 6
3.1 MARKET RESEARCH .......................................................................................................... 6
3.1.1 MARKET SIZE AND TRENDS ............................................................................................ 6
3.1.1 TARGET MARKET............................................................................................................ 7
3.1.1 COMPETITORS ............................................................................................................... 7
3.2 INDUSTRY TRENDS ............................................................................................................. 7
4. MARKETING PLAN .................................................................................................................... 8
4.1 MARKETING CHANNELS ................................................................................................... 8
4.2 PROMOTIONS AND OUTREACH PLAN ............................................................................ 8
5. OPERATIONS PLAN .................................................................................................................. 9
6. FINANCIAL PLAN .....................................................................................................................10
6.1 ASSUMPTIONS AND RISKS ...............................................................................................10
6.2 FINANCIAL STATEMENTS ..................................................................................................10
6.3 FORECASTS ......................................................................................................................11
6.4 COST MANAGEMENT ......................................................................................................11
6.5 CONTRIBUTIONS AND FUNDING SOURCES ...................................................................12
6.6 FUNDRAISING METHODS .................................................................................................12
7. APPENDIX ................................................................................................................................13
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1. EXECUTIVE SUMMARY
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2. ORGANIZATION OVERVIEW
2.1 ORGANIZATION BACKGROUND
2.2 MISSION STATEMENT AND VISION STATEMENT
2.3 OPPORTUNITY
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2.4 PROGRAM/PRODUCT/SERVICE CURRENT OFFERINGS
2.5 PROGRAM/PRODUCT/SERVICE FUTURE OFFERINGS
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2.6 OBJECTIVES AND SUCCESS INDICATORS
3. MARKET AND INDUSTRY ANALYSIS
3.1 MARKET RESEARCH
3.1.1 MARKET SIZE AND TRENDS
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3.1.1 TARGET MARKET
According to our market research, our target customers have the following characteristics in common:
SEGMENT 1
SEGMENT 2
AGE
AGE
GENDER
GENDER
OCCUPATION
OCCUPATION
INCOME LEVEL
INCOME LEVEL
HIGHEST LEVEL OF
EDUCATION
HIGHEST LEVEL OF
EDUCATION
MARITAL STATUS
MARITAL STATUS
3.1.1 COMPETITORS
3.2 INDUSTRY TRENDS
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4. MARKETING PLAN
4.1 MARKETING CHANNELS
4.2 PROMOTIONS AND OUTREACH PLAN
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5. OPERATIONS PLAN
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6. FINANCIAL PLAN
6.1 ASSUMPTIONS AND RISKS
6.2. FINANCIAL STATEMENTS
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6.3 FORECASTS
Insert chart and or graph depicting your sales forecasts below:
6.4 COST MANAGEMENT
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6.5 CONTRIBUTIONS AND FUNDING SOURCES
6.6 FUNDRAISING METHODS
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3. APPENDIX
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