How to create a vignette Vignettes are short videos that are used to

How to create a vignette

Vignettes are short videos that are used to showcase a destination or product on social media. The

key is to keep them short and eye-catching, so people want to watch them. These vignettes will be

posted as Reels on Instagram and as videos on Facebook.

Concept idea of vignettes: The goal is to communicate that the community/business/experience is

open and ready to welcome visitors. Include what community you are in; a verbal greeting of

welcome, we can’t wait to see you again, welcome back, etc. Partners are encouraged to use their

own hashtags, and to also include #ExploreBCnow and #ExploreBC.

How to make a vignette:

1. Use your camera or phone to record individual clips or a complete video. It should be no

more than 50 seconds - 1:10min long.

• Option to record individual clips at different locations, then compile into one vignette

• Option to record the full video in one shot

While recording keep in mind:

1. Vignettes should be recorded with your phone or camera vertically (1080x1920), to work

within the pre-set dimensions of social media channels.

2. Once the camera is in position, hold steady and begin

recording.

• Shots should include the product, person, destination or

business you are showcasing.

3. Once recordings are complete, you can decide to create a

vignette with graphics on Canva or insert directly on to Instagram.

• Both options are excellent and Canva is only necessary if you would like to add graphics

or verbiage to individual video clips.

 You can create the final Vignettes in Canva and upload the file onto Instagram and

Facebook without any edits.

 Or, you can put together the video clips and add music to the vignette in the reel tab on

Instagram.

 In both options, you can customize video clip lengths and add music to the background.

*NOTE: if you would only like to hear music in your vignette, be sure to turn off sound for the

video clip before adding the music.

4. Once the vignette is done, write your caption including the ‘Travel Now to …’ verbiage,

choose a cover photo, add the location, tag @hellobc and your regional DMO, and be sure

to use relevant, local, and regional hashtags, as well as #ExploreBCnow and #ExploreBC.

Relevant Links:

• Canva

• How to make a Reel on Canva

• How to make an Instagram Reel