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Business'Plan'
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Version(V.1(
October'2015'
Club'Council'/'Ian'Evans'
(SGU)'
Version(V.2(
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October'2015'
S.Lockhart'
(One'page 'plan 'up da ted )'
(Comm ittee 'roles 'add ed )'
Version(V.3(
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December'2015'
S.Lockhart'
(Pro'Job'descriptio n 'ad ded )'
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1) GHIJI(KJI(GI(7+GL(
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Introduction' ' ' ' ' 4'
Situational'Analysis' ' ' ' 5' ' ' '
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/) GHIJI(KJI(GI(M+N7ML'
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Our'Club’s'Purpose' ' ' ' 10'
Core'Areas'of'our'Club' ' ' 10''
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*) H+G(KJI(GI(M+N7M(O+(MIO(OHIJIL'
(
Golf'Course' ' ' ' ' 11'
Attracting'&'Retaining'Memberships'' 12'
Governance'&'Financial'Management' 13'
Customer'Service'Levels' ' ' 14'
Visitors' ' ' ' ' 14'
Bar'&'Catering'' ' ' ' 15'
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P) GH+(NQ(KBB+E7OK:RIL(
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Staff'&'Volunteers' ' ' ' 16'
Training' ' ' ' ' 16' ' ' '
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2) H+G(GNRR(GI(S7+G(GI(KJI(OHIJIL(
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Keeping'Score'' ' ' ' 17'
The'One'Page'Plan' ' ' ' 18'
Appendices' ' ' ' ' 19'
1. Member'budget'numbers'2016'
2. Committee'roles'&'responsibilities'
3. Professional'Job'Description'
4. Completed'one'page'plans'
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Tulliallan'is'one'of'the'oldest'golf'clubs'in'Scotland,'having'been'founded'in'1902,'and'it'is'
easy'to'get'to,'just'40'minutes'from'Glasgow'and'Edinburgh.'Set'in'spectacular'woodland'
adjacent'to'the'Tulliallan'Estate,'with'scenic'views'of'the'River'Forth,'Ochil'Hills'and'the'
Forth'Valley.'
'
The'course'is'leased'from'Fife'Council'with'the'club'owning'the'clubhouse'and'fittings.'In'
addition'the'practice'are a'is'leased 'from 'a'loc al'farm e r.'
'
Tulliallan'Golf'Club'is'a'Private'Member’s'club'with'the'legal'status'of'an'Unincorporated'
Association.'
'
Our'Club’s'priority'is'to'serve'the'interests'of'it’s'members,'albeit'one'which'operates'within'
the'discipline'of'a'bu sines s'plan ,'to'pro vide 'focu s'for'ach ievin g'the 'm axim u m 'ben efits'to 'the'
members.'Our'members'are'our'priority'and'we'are'mindful'of'any'business'decision'which'
may'impact'adversely'on'the'Members.'
'
The'Scottish'Golf'Union'(SGU)'predicts'by'2016'50%'of'all'golf'will'be'played'by'nomadic'
non-members.'Commentators'suggest'the'shift'in'culture'coincides'with'the'removal'of'
joining'fe es 'a nd 't h e'a va ila b ility 'o f'ch e a p'g o lf'th r ou g h 'so c ia l'm e d ia 'ap p lic at ion s . ''
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We'have'seen'other'clubs'offer'golf'membership'at'heavily'discounted'prices.'This'is'not'a'
long-te rm 'solutio n.'On'the'other'hand'increasing'membership'fees'year-on-year'to'meet'
budget'requirements'is'not'sustainable'and'we'need'to'cut'out'waste,'reduce'fixed'
overheads'and'maximise'income'to'sustain'our'long'term'future.'The'club'also'needs'to'set'
aside'sums'from'its'annual'budget'to'designated'reserves'to'fund'unforeseen'events.''
'
Maintaining'the'quality'of'the'course'and'the'fabric'of'the'club'house'is'essential.'However,'
we'need'to'react'to'the'changing'culture'of'membership'and'consider'how'budgets'can'
react'to'variable'inc om e 'strea m s.''
The'business'plan'will'be'reviewed'by'the'Committee'on'a'quarterly'basis'to'ensure'we'keep'
focus'of'our'ob jec tives'a n d'have'the'ability'to'react'quickly'to'change.'
This'Business'Plan'is'designed'to'ensure'that'we'give'our'Members'what'they'want'resulting'
in'ever'im p ro v in g'Members hip ' attraction/retentio n'lev els'an d'as piring 'to'be 'the'm o st'
popular'golf'club'in 'C la ck m a n n a n' and'Falkirk'areas.'The'timescale'of'the'plan'is'currently'
one'to'five'years,'it'is'not'intend e d 't o 'b e 'a 'q u i ck -fix,'but'the'intention'is'that'it'will'be'
constantly'updated.'
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This'plan'is'to'be'presented'to'the'members'for'adoption'at'the'2015'AGM.'
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Members'will'be'kept'updated'on'the'progress'of'the'plan'by'email,'club'notice'boards'and'
Newsletter.'
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After'approval'the'plan'will'be'available'to'Council'and'Members,'but'it'can'also'be'made'
available'to'our'bankers,'sponsors'and'general'public.'
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Understanding'our'club’s'situation'is'an'important'part'to'help'plan'its'future.'By'
undertaking'these'exercises'we'understand'where'the'Club'is,'and'which'direction'it'should'
go.'
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QG+O(K'>=F$%$(TQ-#"'C-4$U(G">V'"$$"$U(+55&#-;'%-%"$U(O4#">-$W'
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Our'SWOT'analysis'is'designed'to'identify'what'we'are'good'at,'what'we'can'do'better,'as'
well'as'the'things'which'may'have'a'positive'or'negative'impact'on'our'Club.'This'is'our'
Club’s'SWOT'which'includes'the'input'from'our'Member'Forum:'
'
G">V'"$$"$(
• R>,V(&X([;'%&#(A"A."#$(
• R>,V(&X(%'8"$-A"'-(,>5%->=(X&#(
,=;.4&;$"(X>,%=%-%"$U(A"A."#$(
>'6(8%$%-&#$(
• E'6"#;$"(&X(,=;.4&;$"(9(-&&(
A>'F(,>#(5>#V(A"A."#$)(
R&,>-%&'(A">'$(F&;('""6(-&(
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• Y"A."#(#"-"'-%&'(
• :>=>',"(&X($"'%&#(A"A."#$(8$(
&#6%'>#F(A"A."#$(
• 7&(,&;#$"(6"8"=&5A"'-(5=>'(
• Poor'first'impression'on'arrival'
• Lack'of'customer'service'in'pro'
shop'
• Bunkers'inconsistent'
• No'online'booking'
• Bar'prices'too'high'
• Apathy'of'membership'
• Dining'room'lacks'view'
O4#">-$(
• New'drink'/'drive'legislation'
• Other'sports'
• Finances'
• Work'/'life'balance'
• Weather'
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Every'club'has'things'that'they'would'like'mo re'of,'an d'thin gs'tha t'the y'w ou ld'like'less'of.'
This'is'our'list:'
'
Y&#"(&X(
R"$$(&X(
• Long'Term'Members'
• More'members'willing'to'help'
areas'of'the'club'
• Constant'Cash'Flow'
• Members'using'the'facilities'
more'often'
• Members'paying'fees'on'time'
• Juniors'
• Community'engagement'
• Members'leaving'
• Negativity'and'whingeing'
• Unnecessary'expense'
'
'
B&A5"-%-&#$(K'>=F$%$(
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The'market'competition'that'our'club'faces'is'much'more'than'just'other'golf'clubs.'Here'is'
the'compe tition'we'have'identified'in'our'Club’s'marketplace:'
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@%#",-(B&A5"-%-&#$(D(J%8>=$(
7"Z(I'-#>'-$(
• Alloa'
• Braehead'
• Glenbervie'
• Carmuirs'
• Falkirk'Tryst'
• Pitfirrane'
• Pitreavie'
• Canmore'
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• No'new'courses?'
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B;$-&A"#(:>#C>%'%'C(<&Z"#(
O4#">-(&X(Q;.$-%-;-"$(
• All'clubs'offer'special'deals'
• No'joining'fees'at'clubs'
• 2'for'1'vouchers'
• Supply'/'demand'too'many'clubs'
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• Alternative'sports'
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<IQO(K'>=F$%$(T<&=%-%,>=U(I,&'&A%,U(Q&,%>=U(O",4'&=&C%,>=W'
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Our'PEST'analysis'helps'us'understand'the'external'factors'which'impact'upon'our'club.'
These'fall'into'four'different'areas:'
'
<&=%-%,>=(
I,&'&A%,(
• Equality'act'
• Fife'council'
• Community'council'
• Employment'law'
• Heath'and'safety'legislation'
• Data'protection'legislation'
'
• Decreasing'disposable'incomes'
• Staff'costs'
• Cost'per'round'
• Inflation 'ra te s'
• Interest'r a te s'/ 'co s t'o f'borrowin g'
• Credit'availability'
Q&,%>=(
O",4'&=&C%,>=(
• Demographic'profile'of'membership'
• Work'patterns'
• Work'life'balance'
• Alternative'attractions'for'young'
people'
• Use'of'Social'media'increasing'
• Interne t'
• Need'to'have'an'up'to'date'website'
'
'
'
0
100
200
300
400
500
600
700
800
900
Tulliallan
Alloa
Braehead
Glenbervie
Carmuirs
Falkirk Tryst
Pitfirrane
Pitreavie
Canmore
Local Membership Fees
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3%'>',%>=(K'>=F$%$'
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To'get'an'understanding'of'our'club’s'financial'situation'we'have'completed'a'Financial'
Analysis'Spreadsheet'(see'appendices).'Using'the'information'in'this'we'have'id e n tifie d 'a'
number'of'noteworthy'recent'financial'trends'at'our'club:'
'
J","'-(3%'>',%>=(O#"'6$(>-(&;#(B=;.(
1.'
Decreasing'membership'income'
2.'
Increasin g 'p r o p o rtion'of'senio r'members'
3.'
Increasin g 'v isit o r'in c o m e 'o v er 'la st'2 'y e ar s'
4.'
Operating'deficit'for'a'number'of'years'
5.'
Negative'cash'flow'over'a'number'years'requiring'an'overdraft'facility'to'cover'
'
To'take'this'opportunity'to'identify'up'to'8'future'financial'targets'that'the'club'must'
achieve'as'part'of'this'plan:'
3;-;#"(3%'>',%>=(O>#C"-$(>-(&;#(B=;.(
1.'
Incom e 'fro m'memb e rship'subscrip t io n s't o 'e xc ee d '£230,000'on'an'annual'basis'
2.'
Increase 'o r'maintain'vis ito r 're ve n u e' at'no'less'than'£60,000'
3.'
Senior'members'fees'to'be'90%'full'fees'by'2020'
4.'
Avoid'exceeding'£600'threshold'on'full'membe r'fees'for'as'long'as'possible .'
5.'
Review'all'services'to'reduce'expenditure'by'10%'
6.'
Increase 'n o n 'g o lf'in c o me'streams '(e g 'b ar '/'r es ta u ra n t)'to'b e'15 % 'of'tota l'incom e '
7.'
Develop'a'5'year'rolling'investment'plan'for'course'and'clubhouse'
(
Membership Income
180000
190000
200000
210000
220000
230000
240000
250000
2009 2010 2011 2012 2013 2014 2015
F'cast
Membership Income
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Cas h in Bank end Oc t
-£50,000
£0
£50,000
£100,000
£150,000
£200,000
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
F'c ast
Ca s h in Ba n k e n d Oc t
Profit / (deficit)
-80000
-60000
-40000
-20000
0
20000
40000
60000
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
F'cast
Profit / (deficit)
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We'have'chosen'the'words'that'featured'most'prominently'in'our'Situational'Analysis'to'
create'a'statement'of'why'our'club'exists,'our'Club%Purpose:%
%
“Tulliallan(provides(an(excellent(all(year(round(golfing(experience(for(
members(and(visitors(in(a(welcoming(and(friendly(environment,(with(a(
variety(of(membership(options(to(suit(a(modern(lifestyle”'
'
'
M&=X(B=;.(B&#"(K#">$(
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With'our'club'purpose'at'the'centre'of'everything'we'do,'we'have'identified'the'most'
importa n t'p a rt s'o f'o u r'g o lf'clu b '–'our'Core%Areas.'
'
B&#"(K#">(&X(&;#(B=;.(
O4"(B&;#$"?((Maintenance'of'a'high'quality'course'using'highly'
professional'green'keeping'staff.'
K--#>,-%'C(>'6(J"->%'%'C(Y"A."#$?((Our'members'are'the'core'
lifeblood 'o f'o u r'clu b 'a n d 'w e 'w ill'a ct 'to 'a ttra c t'a n d'r et ain 't h em'to'
provide'stability'to'our'Club.'
3%'>',"(>'6(M&8"#'>',"?(Club'managed'in'professional'manner'with'
an'effective'and'efficient'management'structure'which'operates'in'a'
business-like'manner'in'line'with'our'purpose.'
B;$-&A"#(Q"#8%,"?(A'friendly'and'welcoming'environment'to'be'
maintained'for'both'members'and'visitors.'
!%$%-&#$?(We'are'a'Club'who'make'visitors'feel'welcome'and'we'manage'
our'visitor'bookings'in'such'a'way'that'our'members'can'still'get'a'good'
selection'of'tee'times'on'any'day'of'the'week. Revenue'from'visitors'
being'utilised'to'the'benefit'of'club'members.(
:>#(\(B>-"#%'C(Q"#8%,"$:''To'have'an'ap p e a lin g 'an d'profitable 'b ar 'and'
catering'service'which'creates'a'vibrant'Clubhouse'atmosphere.'
'
'
Q",-%&'(*?(H+G(KJI(GI(M+N7M(O+(MIO(OHIJIL'
'
This'section'is'how'our'Club'will'achieve'its'purpose.'For'each'of'our'Golf'Club’s'Core%Areas,'
we'have'identified:'
'
K(Q-#>-"CF(Q->-"A"'-?(H&Z(this'core'area'will'con tribu te'to'o ur'ov era ll'B=;.(<;#5&$")(
(
QYKJO(+.[",-%8"$?(G4>-(we'are'seeking'to'achieve'in'this'B&#"(K#">)(
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N'%-%>-%8"$ ?(O 4 " (%6 " >$ 'which'will'help'us'achieve'our'QYKJO(+.[",-%8"$)(
(
7&-"?(QYKJO(](Q5",%X%,U(Y">$;#>.="U(K,4%"8>.="U(J">=%$-%,(>'6(O%A"6)(
(
'
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B&#"(K#">(1(
O4"(B&;#$"(
Q-#>-"CF(Q->-"A"'-(
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Y>%'-"'>',"(&X(>(4%C4(^;>=%-F(,&;#$"(;$%'C(4%C4=F(5#&X"$$%&'>=(C#""'(V""5%'C($->XX)(
G"(Z%==(5#&8%6"(>(4%C4(^;>=%-F(,&;#$"("'$;#%'C(-4>-(>==(="8"=$(&X(C&=X"#(Z%==(4>8"(>'(
"'[&F>.="("_5"#%"',")(
(
QYKJO(+.[",-%8"$(
SPECIFIC(–(MEASURABLE(–(ACHIEVABLE(–(REALISTIC(–(TIMED'
'
• Achieve'greater'than'85%'member'satisfaction'score'annually''
• Operate'within'annual'budget'year'on'year''
• Keep'course'closures'to'a'minimum'throughout'2016.'
• Incre a se 'c o mmunicat io n 'o n 'course'wor k'/ 'co ndition'to'members'
• Ongoing'bunker'review'winter'2015/16'with'the'objective'of'better'bunker'
consistency'over'the'course'by'May'2016.'
'
Initiatives(
1. A'5'year'course'development'plan'to'be'prepared.'
2. Captain'to'include'Head'Green'keeper'in'budget'preparation'process.'
3. Monthly'staff'meetings'between'Greens'Convener'and'staff'to'improve'
communication'to'Greens'staff.'
4. Staff'Appraisals'to'be'done'with'Green'Staff'and'an'Appraisal'to'be'carried'out'on'
Head'Greenkeeper.'
5. Carry'out'members'survey'
6. Monthly'newsletter'to'members'
7. New'tee'signage'to'be'costed'
8. Bunkers'prepared'for'new'season'
9. Daily'communication'between'greens'team'and'new'professional'
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B&#"(K#">(/(
K--#>,-%'C(>'6(J"->%'%'C(Y"A."#$(
Q-#>-"CF(Q->-"A"'-(
(
+;#(A"A."#$(>#"(-4"(,&#"(=%X".=&&6(&X(&;#(,=;.(>'6(Z"(Z%==(>,-(-&(>--#>,-(>'6(
#"->%'(-4"A(-&(5#&8%6"($->.%=%-F(-&(&;#(B=;.)(
(
QYKJO(+.[",-%8"$(
SPECIFIC(–(MEASURABLE(–(ACHIEVABLE(–(REALISTIC(–(TIMED'
'
• Review'all'membership'categories'in'order'to'make'them'more'appropriate'to'a'
wider'audience.'
• Carry'out'an'annual'members’'survey.'
• Increase 'ju n io r 'm e mbership't o 're ta in 'a 'co r e'n u mber'of'25 'a cr o ss 'th e 'va rious'age'
groups'each'season.'
'
Initiatives(
'
1. Establish'flexible'membership'categories.'
2. Review'membership'demographics'to'ensure'income'levels'maintained'as'more'
become'senior'members.'
3. Establish'an'exit'survey.'
4. Int ro d u c e 'a'n e w'memb er s’'in d u c tio n 'p a c k.'
5. Gather'members'concerns'via'collation'of'survey'info.'
6. Im p r o ve 'co mmunica tio ns'to'mem b e rs .'
7. Hold'at'least'two'Open'Days'or'events'per'season'to'attract'new'members.'
8. Jun ior'de ve lop m en t'pro gra m m e 'to'be 'de velo pe d'o ver'n ext'3 'yea rs. '
9. Benchmark'membership'fees'with'competitor'clubs.'
10. Introduce'a'Pa y 'as 'Y o u 'P la y'members h ip 'ca te g o ry'
11. Capture'email'information'from'all'members'to'ensure'future'communications,'
including 'fe e 'n o te s'are'issued'electronically'
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B&#"(K#">(*(
3%'>',"(>'6(M&8"#'>',"(
Q-#>-"CF(Q->-"A"'-(
(
B=;.(A>'>C"6(%'(5#&X"$$%&'>=(A>''"#(Z%-4(>'("XX",-%8"(>'6("XX%,%"'-(A>'>C"A"'-(
$-#;,-;#"(Z4%,4(&5"#>-"$(%'(>(.;$%'"$$`=%V"(A>''"#(%'(=%'"(Z%-4(&;#(5;#5&$")(
B&'-%';>==F((#"8%"Z(-4"(,=;.a$("_5"'6%-;#"(>'6(%',&A "("'$;#%'C(-4>-(Z"(>#"(C"--%'C(
-4"(."$-(8>=;"(X&#(A&'"F(>'6("_5=&%-%'C(>==(5&$$%.="(#"8" ';"($-#">A$(
(
QYKJO(+.[",-%8"$(
SPECIFIC(–(MEASURABLE(–(ACHIEVABLE(–(REALISTIC(–(TIMED'
'
• Monthly'updates'on'income,'e xp e n dit u re 'an d 'c as h 'flo w 'fo re c as ts 'to 'b e'p re p a re d 'fo r'
the'Club'Cou nc il.'
• All'expenditure'to'be'carried'out'in'accordance'within'a'defined'and'agreed'plan'
whether'it'be'related'to'the'course,'staff'costs,'clubhouse'or'administration'costs.'
• Club'to'generate'a'surplus'by'end'of'this'plan.'
• We'will'focus'on'the'action'plan'at'every'council'meeting.'
• Define'KPI’s'to'manage'overall'club'performance.'
'
Initiatives(
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1. Detailed'analysis'of'income'and'expenditure'trends'for'last'5'years'prepared'as'an'
appendix'to'this'plan'and'to'be 'subje ct'to'an nu al'up d ates.'
2. Annual'review'of'all'services'and'expenditure'to'be'carried'out'and'opportunities'for'
savings'to'be'identified'and'implemented.'
3. Int ro d u c e 'a'g o v er n ance'operat in g'manual.'
4. Create'roles'and'responsibilities'for'every'committee'role.'
5. Move'to'12'monthly'payments'for'all'Direct'Debits'
6. Int ro d u c e 'n ew'memb e r'in d u c tio n 'p r o ce s s'
7. Council'meetings'to'last'no'longer'than'120'minutes.'
8. Prepare'KPI’s'that'monitor'progress'vs'business'plan'
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SPECIFIC(–(MEASURABLE(–(ACHIEVABLE(–(REALISTIC(–(TIMED'
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• Establish'a'benchmark'on'customer'satisfaction'and'regularly'measure.'
• Training'programme'for'staff'to'be'instigated.'
• Bar'and'restaurant'to'be'a'cash'positive'contributor'to'club'
Initiative s(
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1. Survey'members'and'visitors'on'their'experience'of'the'facility.'
2. Defining'Staff'Customer'Services'Standards.''
3. Comm unicate'these'standards'to'staff'as'part'of'staff'appraisal.'
4. Create'a'staff'appraisal'system.'
5. All'visiting'parties'to'be'greeted'in'a'polite'and'welcoming'manner.'
6. Ide n t ify't ra in in g 're lev a n t'to 'c u s to mer'satisfactio n.'
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'
• Increase 'v isitor'income 'b y'5 %'year'on'ye a r'(s ta rt in g'p o int'£60,000 )'
• To'protect'members'tee'times'–'ensuring'that'50%'of'our'tee'times'are'available'for'
members'booking'excluding'competitions'
'
Initiative s(
• Data'on'number'of'visitor'rounds'to'be'prepared'and'reviewed.'
• Visitor'welcome'pack'to'be'introduced.'
• Data'on'the'number'of'visitor'rounds'to'be'prepared'and'reviewed'
• Regular'comparison'of'our'charges'to'be'made'with'competing'clubs'
• Regular'visitor'promotion'to'be'undertaken.'
• Survey'visitors'on'their'experience'of'the'facility.'
• Continue'with'twilight'golf'offers'during'summer'season.''
• Details'to'be'collated'on'every'visitor,'such'as'email'address'and'a'data'base'
established'to'allow'future'events/membership'offers'to'be'marketed'to'this'data'
base'
• Consider'implementing'an'on-line'booking's ys te m'for'visitors'
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SPECIFIC(–(MEASURABLE(–(ACHIEVABLE(–(REALISTIC(–(TIMED'
'
• To'increase'profits'by'10%'by'end'October'2016''
• To'increase'‘footfall’'/'‘repeated'use’''
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Initiative s(
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• Customer'service'feedback'forms''
• Man'hours/cost'review'and'analysis''
• Canvas'members're:'non'usage'of'Clubhouse'Catering''
• Look'at'use'by'non-golfing'parties'''
• Family'days''
• Social'events'
• Usage'of'space/functionality''
• Meal'Deals'on'quiet'days'(Mondays/Thursdays)''
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Having'completed'our'plan'we'have'reflected'upon'who'will'be'expected'to'carry'it'out'
successfully.'
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For'each'of'our'Club’s'Core'Areas'here'is'the'responsible'people'and'who'will'help'them:'
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To'know'if'we'are'progressing'satisfactorily,'we'need'to'keep'score'for'each'of'our'Core'
Areas.''
These'are'our'club’s'Key'Performance'Indicators'(KPIs)'-'the'things'that'will'determ ine '
whether'our'SMART'Objectives'on'track'to'being'achieved:-'
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Number'of'members’'vs'plan.'(see'append ix'2) '
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Number'of'new'members.'
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Number'of'junior'members.'
Governance'and''
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Committee'job'descriptions'established'
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Cash'flow'to'be'positive'throughout'year'
Customer'Service'
Number'of'complaints'
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Member'survey'score'
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Visitor'income'≥£60,000'
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Visitor'income'per'month'
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Track'performance'monthly'
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Without'immediate'actions'we'cannot'achieve'our'Club’s'purpose.'This'page'contains'the'
imme d iat e'a c tio n s'we'must'un d e rta k e't o's e cu re 'th e 'o n go in g 'fu tu re 'o f'o u r'C lu b 'an d 's ta rt'to '
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5'Day'Gent'
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Senior'Gent'
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Gent'Life'
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Age'25'
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Age'23'
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Age'22'
3'
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Youth'18-20'
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Junior'13- 15'
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• Enthusiastic''
• 'Well'organised''
• Prepared'to'make'a'regular'time'commitment''
• Prepared'to'make'instant'decisions'when'necessary''
• Confident'at'some'public'speaking'and'keeping'order'during'meetings.''
'
Y>%'(@;-%"$?('
• Take'responsibility'for'managing'the'committee'and'the'affairs'of'the'club.''
• Oversee'and'guide'all'decisions'taken'by'the'executive'committee'and'sub'
committees.''
• In'liais o n 'with'the'Vice-Captain,'oversee'the'work'of'all'convenors.''
• In'co n ju n c tio n 'with'the'sec re ta ry ,'p re p a re 'a n d 'p re se n t't h e 'an n ual'report''
• Liaise'with'the'secretary'on'the'Agenda'for'each'meeting'and'approve'the'minutes'
before'they'are'circulated.''
• Be'completely'familiar'with'the'constitution,'club'rules,'committee'procedures'and'
the'NGB'rules'a nd 'regu lation s.''
• Liaise'with'the'Treasurer'to'ensure'that'funds'are'spent'properly'and'in'the'best'
interests 'o f'th e 'clu b .''
• Help'to'prepare'and'submit'any'statutory'documents'that'are'required''
• Oversee'the'implementation'of'the'clubs'Business'Plan''
• If'un a b le't o 'at te n d 'a n y'c o mmittee'm e et in g ,'a'written'repo r t's h o u ld 'b e 'se n t't o 'th e '
meeting'and'the'Vice-Captain'briefed'on'the'Agenda''
'
THIS'LIST'IS'NOT'EXHAUSTIVE'AND'ALL'MEMBERS'OF'THE'CLUB'COMMITTEE'MAY'BE'
REQUIRED'TO'PERFORM'DUTIES'OUTWITH'THEIR'NORMAL'RESPONSIBILITIES'FROM'TIME'TO'
TIME.'
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J&="?'Vice-Captain''
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J"$5&'$%.="(-&?'Captain/Club'Committee'''
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QV%==$(J"^;%#"6?((
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• Enthusiastic''
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• Well'organised'
'
• Prepared'to'make'a'regular'time'commitment'
'
• Prepared'to'make'instant'decisions'when'necessary'
'
• Confident'at'some'public'speaking'and'keeping'order'during'meetings.''''
'
Y>%'(@;-%"$?(((
• To'stand'in'for'the'Captain'in'his'or'her'absence'[see'list'below]'
'
• Support'the'Captain'by'working'closely'with'him'and'accepting'any'delegated'tasks'
that'are'assigned 'from 'the 'list'below :''
i. Take'responsibility'for'managing'the'Committee'and'the'affairs'of'the'club.'''
ii. Chair'committee'meetings'so'that'everyone'has'a'chance'to'present'their'
views,'that'all'business'is'completed'and'that'all'decisions'are'properly'
understood'and'recorded''
iii. Oversee'and'guide'all'decisions'taken'by'the'Committee'and'sub'
committees.'''
iv. In'co n ju n c tio n 'with'the'sec re ta ry ,'p re p a re 'an d 'present'the 'A n n u al'Rep o rt''
v. Liaise'with'the'Secretary'on'the'agenda'for'each'meeting'and'approve'the'
minutes'before'they'are'circulated.'''
vi. Be'completely'familiar'with'the'constitution,'club'rules,'committee'
procedures'and'the'National'Governing'Body'rules'and'regulations.'''
vii. Liaise'with'the'Treasurer'to'ensure'that'funds'are'spent'properly'and'in'the'
best'interests'of'the'club.'''
viii. Help'to'prepare'and'submit'any'statutory'documents'that'are'required''
'
• Oversee'the'implementation'of'the'Business'Plan'''
'
THIS'LIST'IS'NOT'EXHAUSTIVE'AND'ALL'MEMBERS'OF'THE'CLUB'COMMITTEE'MAY'BE'
REQUIRED'TO'PERFORM'DUTIES'OUTWITH'THEIR'NORMAL'RESPONSIBILITIES'FROM'TIME'TO'
TIME.'
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J&="(O%-=":'Finance'Convener''
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J"$5&'$%.="(-&?'Captain/Club'Committee''
'
QV%==$(J"^;%#"6?'
''
• Well'organised'
'
• Enthusiasm'
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• Able'to'keep'records'''
'
• Confident'about'handling'figures'and'money'
'
• H onest'
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• Prepared'to'make'a'regular'time'commitment'''
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• Responsible'for'the'club'finances''
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• Deal'efficiently'and'effectively'with'all'invoices'and'bills'
'
• Keep'up'to'date'records'of'all'the'financial'transactions'''
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• Ensure'that'funds'are'spent'properly''
'
• Issu e'r ec e ip ts 'an d'record'all'money'rece ive d ''
'
• Attend'committee'meetings'and'present'the'budget'report''
'
• Prepare'the'end'of'year'accounts'to'present'to'the'auditors'''
'
• In'ag re e ment'with't h e'c o mmittee'pla n 't h e'a n n u a l'b u d g e t''
'
• Monitor'the'budget'throughout'the'year.''
'
• Oversee'the'implementation'of'the'objectives'for'financial'management'in'Business'
Plan''
'
• Send'a'written'report'to'the'secretary'prior'to'monthly'meeting'''
'
THIS'LIST'IS'NOT'EXHAUSTIVE'AND'ALL'MEMBERS'OF'THE'CLUB'COMMITTEE'MAY'BE'
REQUIRED'TO'PERFORM'DUTIES'OUTWITH'THEIR'NORMAL'RESPONSIBILITIES'FROM'TIME'TO'
TIME.(
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(
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• Approachable'in'a'friendly'manner.((((
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• To'organise'and'administer'all'club'competitions.'
'
• Publish'in'adv a nc e 'th e 'da t e,'n a m e ,'fo rmat'and'tee s't o 'be 'u s ed 'fo r'c o mpetitions.'
'
• In'm a tc h 'p la y'e v en t s'p u blish'the'rule s'a n d 'c o mpletion'd at es 'fo r 'ea c h 'an d 'e n s u re '
completion'dates'are'adhered'to.'(
(
• Check'all'scorecards'handed'in'and'collate'the'results'of'competitions.'(
'
• Display'the'results'in'the'clubroom'and'pass'to'the'webmaster.(
'
• Allot'and'maintain'handicaps'for'all'club'members.'(
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• Display'an'up'to'date'list'of'handicaps.'(
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• Provide'a'procedure'for'reporting'away'scores.'(
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• Carry'out'annual'review'of'handicaps.(
'
• Send'a'written'report'to'the'secretary'prior'to'monthly'meeting(
(
((
THIS'LIST'IS'NOT'EXHAUSTIVE'AND'ALL'MEMBERS'OF'THE'CLUB'COMMITTEE'MAY'BE'
REQUIRED'TO'PERFORM'DUTIES'OUTWITH'THEIR'NORMAL'RESPONSIBILITIES'FROM'TIME'TO'
TIME.'
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QV%==$(J"^;%#"6?(((
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(
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(
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(
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• Imp le ment'cour se 'managem e n t'p o lic y(
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• Assess'progress'in'relation'to'the'objectives'of'this'policy(
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• Work'within'course'budget'(
(
• Deal'with'staff'performance'issues'relating'to'course'management'(
(
• Deal'with'health'and'safety'issues'relating'to'course'management(
(
• Info rm'memb e rs'of'impend in g 'w o r ks 'o n 'th e 'g o lf'c o u rs e'which'will'd isr u p t'p la y(
(
• Oversee'the'implementation'of'the'objectives'for'the'golf'course'in'Business'Plan(
(
• Send'a'written'report'to'the'secretary'prior'to'monthly'meeting(
(
(((
THIS'LIST'IS'NOT'EXHAUSTIVE'AND'ALL'MEMBERS'OF'THE'CLUB'COMMITTEE'MAY'BE'
REQUIRED'TO'PERFORM'DUTIES'OUTWITH'THEIR'NORMAL'RESPONSIBILITIES'FROM'TIME'TO'
TIME.'
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• Can'communicate'effectively''
• Enthusiasm''
• Well'organised''
• Has'a'high'level'of'attention'to'detail''
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• Maintain'the'clubrooms'and'surrounding'area''
• Work'within'housing'budget''
• Send'a'written'report'to'the'secretary'prior'to'monthly'meeting''
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• To'co-ordinate'fund'raising'events'on'a'regular'basis''
• To'ensure'events'are'properly'licensed'with'Local'Authorities''
• To'promote'fund'raising'events'in'the'local'press'with'the'help'of'the'Marketing'
Convenor''
• Ensure'funds'are'properly'accounted'for'and'information'is'passed'to'the'Treasurer''
• Send'a'written'report'to'the'secretary'prior'to'monthly'meeting''
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THIS'LIST'IS'NOT'EXHAUSTIVE'AND'ALL'MEMBERS'OF'THE'CLUB'COMMITTEE'MA Y'BE'
REQUIRED'TO'PERFORM'DUTIES'OUTWITH'THEIR'NORMAL'RESPONSIBILITIES'FROM'TIME'TO'
TIME.'
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J&="(O%-="?(Marketing'Convenor''
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• Enthusiastic''
• Well'organised''
• Prepared'to'make'a'regular'time'commitment''
• Prepared'to'make'instant'decisions'when'necessary''
• Confident'and'imaginative.''
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• Take'responsibility'for'publicising'the'club,'its'events'and'special'offers''
• Liaise'with'the'Captain'to'promote'the'Club''
• Build'a'list'of'local'media'contacts''
• Produce'press'releases/articles'to'promote'and'publicise'the'club'through'the'media''
• Recommend'what'social'media'outlets'the'club'should'use'to'publicise'itself.'
• Keep'a'record'of'all'press'cuttings''
• Oversee'the'implemen ta tio n 'o f't he 'o b je ctiv e s'fo r'v isit o rs/ marketing'in'B u s ine s s'P la n ''
• Send'a'written'report'to'the'secretary'prior'to'monthly'meeting''
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THIS'LIST'IS'NOT'EXHAUSTIVE'AND'ALL'MEMBERS'OF'THE'CLUB'COMMITTEE'MAY'BE'
REQUIRED'TO'PERFORM'DUTIES'OUTWITH'THEIR'NORMAL'RESPONSIBILITIES'FROM'TIME'TO'
TIME.(
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J&="(O%-="?(Junior'Convenor''
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• Enthusiastic''
• Well'organised''
• Prepared'to'make'a'regular'time'commitment''
• Approachable'in'a'friendly'manner.''
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• To'organise'and'administer'all'junior'club'competitions.''
• Publish'in'advance'the'date,'name,'format'and'tees'to'be'used'for'competitions.''
• Check'all'scorecards'handed'in'and'collate'the'results'of'competitions.''
• Display'the'results'in'the'clubroom'and'pass'to'the'webmaster.''
• Allot'and'maintain'handicaps'for'all'junior'members.''
• Display'an'up'to'date'list'of'handicaps.''
• To'organise'Clubgolf'activities''
• Oversee'the'implementation'of'the'objectives'for'Juniors'in'Busines s'P la n ''
• Send'a'written'report'to'the'secretary'prior'to'monthly'meeting''
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THIS'LIST'IS'NOT'EXHAUSTIVE'AND'ALL'MEMBERS'OF'THE'CLUB'COMMITTEE'MAY'BE'
REQUIRED'TO'PERFORM'DUTIES'OUTWITH'THEIR'NORMAL'RESPONSIBILITIES'FROM'TIME'TO'
TIME.'
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J&="(O%-="?(Council'Member''
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• Enthusiastic''
• Well'organised''
• Prepared'to'make'a'regular'time'commitment''
• Approachable'in'a'friendly'manner.''
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• Be'completely'familiar'with'the'constitution,'club'rules,'committee'procedures'and'
the'NGB'rules'a nd 'regu lation s.''
• Assist'with'the'implementation'of'the'clubs'Business'Plan'''
• Attend'council'meetings'and'contribute'to'debates.''
• Provide'support'to'club'conveners'as'required.''
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THIS'LIST'IS'NOT'EXHAUSTIVE'AND'ALL'MEMBERS'OF'THE'CLUB'COMMITTEE'MAY'BE'
REQUIRED'TO'PERFORM'DUTIES'OUTWITH'THEIR'NORMAL'RESPONSIBILITIES'FROM'TIME'TO'
TIME.'
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To'take'personal'responsibility'for'the'professional'delivery'and'development'of'all'aspects'
of'the'golf'operations'and'to'ensure'that'member'and'guest'expectations'are'consistently'
met'or'exceeded.''
Golf'operations'areas'of'responsibility'include'stocking'and'running'a'profitable'club'shop,'
organising'and'coaching'groups'and'individuals,'the'provision'of'a'club'repair'and'custom'fit'
service.'It'also'includes'organisation'of'competitions,'corporate'days'and'pro-ams'and'
liaising'w ith 'g ree n k ee p ing'staff'in'the'development'of'the'course.'It'will'include'a'proactive'
role'in'the'relationsh ip'm a na ge m en t'of'the 'club 'to'attra ct'ne w 'm em b ers'a nd 'retain 'the'
existing'ones.'Responsible'for'a'PGA'Assistant'Professional'and'their'development.
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• To'work'closely'with'the'Club'Council'to'develop'and'implement'an'annual'business'
development'plan'for'the'Golf'Shop'and'facility.'
• To'regularly'review'plans'to'take'into'account'changes'in'the'environment'in'which'the'
club'operates'and'continually'seek'new'business'development'opportunities'for'all'areas'
of'golf'operations.'
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• To'develop'tuition'programs'and'deliver'high'quality'individual'and'group'coaching'to'
members,'juniors,'guests,'and'other'interested'parties.''
• To'establish'and'operate'an'appropriately'stocked'golf'shop,'providing'expert'advice,'a'
high'quality'custom'fitting'and'club'repair'service'delivering'customer'service'excellence.''
• To'deliver'a'high'standard'of'support'in'golf'operations,'including'organising'and'runnin g '
tourname nts ,'provid ing'ex pe rt'adv ice'on 'rules,'m o nitorin g'tee'sh ee t'activity'an d'
handicapping'records,'player'service'operations,'providing'an'efficient'buggy'hire'
service.''
• To'establish'and'maintain'a'clean,'safe'and'tidy'working'environment,'ensuring'that'
Health'and'Safety'procedures'comply'with'up-to-date'legislation,'are'effectively'
implemented'and 're g u larly 're vie wed.''
• To'develop,'implement'and'review'operational'policies'regarding'the'use'of'Club'
facilities'in'order'to'm ain tain 'qua lity' service'standards'for'me mb ers'and'guests,'wh ilst'
maximising'revenue'and'profitability.''
• To'produce'regular'operation'reports'containing'details'of'course'utilisation,'sales'and'
marketing'activity,'financial'performance'and'human'resources,'as'appropriate.''
• To'keep'abreast'of'technological'improvements'in'the'industry'and'recommend'any'
potentially'beneficial'additions'to'the'facility'e.g.'EPOS'systems.''
• To'contribute'to'the'preparation'of'annual'budgets,'business'plans,'sales'and'marketing'
plans'and'operational'strategies.'
• To'ensure'that'every'new'member'to'get'an'introductory'call'and'a'complimentary'10'
minute'coaching'session.'
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• To'ensure'that'annually'every'member'to'be'offered'a'complimentary'15'minute'swing'
check.'
• Weekly'newsletter'to'be'sent'to'all'members'and'visitors'and'to'update'members'on'
any'change'in'course'condition'as'advised'by'Greens'staff.'
• To'create,'maintain'and'utilise'for'marketing'purposes'a'database'of'visitors,'including'
organisers'of'visiting'parties'(eg'email,'texting,'use'of'social'media,'etc)'
• To'actively'participate'in'networking'opportunities,'developing'links'with'external'
agencies'(local'schools,'clubs,'businesses,'etc)'to'promote'the'game'of'golf'and'facilities'
at'the'club'to'potential'new'members'and'golf'participants.'
• To'organise'corporate,'promotional,'sales'and'marketing'events,'ensuring'that'they'are'
properly'structured,'coordinated,'communicated'and'delivered'to'benefit'members,'
guests'and'other'potential'users'of'the'golf'club.'
• To'organise'and'conduct'demo'days'to'stimulate'product'sales.'
• Visitor'experience'to'be'managed'by'professional,'including'welcome'and'introduction'
to'club'and'facilities,'and 'con du ct'o f'a'“satisfa ction 'surve y”'p ost'visit.'Ens ure 'bar'an d'
catering'operations'are'aware'of'the'visitors'and'their'catering'requirements.'All'visitor'
bookings'to'have'deposits'taken'at'point'of'booking.'
• To'provide'a'new'member'introduction'and'tour'of'club'facilities.'
• Responsible'for'all'visitor'advertising'using'the'budget'provided.'
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• To'be'responsible'for'staffing'the'golf'shop'en su rin g 'th a t'su f ficie n t'c o ve r'a va ila ble 't o'
meet'the'operational'needs.'
• To'recruit,'induct'and'develop'new'staff'ensuring'that'they'receive'initial'training'that'
covers'all'key'aspects'of'the'professional’s'business'and'that'of'the'club.'
• To'monitor'and'manage'members'of'golf'shop'team'to'ensure'that'customers'
consistently'receive'the'standards'of'conduct'appearance,'advice'and'service'expected.'
• To'identify'individual'training'needs,'develop'and'deliver'training'to'meet'those'needs'
(including'all'regulatory'training'applicable)'and'complete'regular'performance'reviews.''
• To'promote'PGA'training'and'CPD'opportunities,'ensuring'that'any'staff'undergoing'
training'have'the 'sup po rt'nee de d'to 'com p lete'th eir'qu alification s.''
• To'conduct'regular,'scheduled'staff'meetings.''
• To'ensure'all'human'resource'policies'are'being'implemented'and'followed'by'all'
Professional'staff.'
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