September 2019
Visa Brand Mark and
Card Design Features
This guide illustrates the Visa Brand Mark used currently on Visa cards, as well as alternative card design features
and placement.
Play It Safe: Always follow these procedures
regardless of the card design:
1. Check the card’s security features to make sure the card
does not appear to be altered.
2. Tap contactless card on contactless-enabled terminal, insert card
into Chip reader, or swipe the stripe through the terminal in one
direction only to obtain authorization.
3. Check the authorization response and take appropriate action.
4. When applicable, obtain a cardholder verification method.
5. Compare the details on the card to those on the transaction
receipt—they should match.
If You Suspect Fraud, Make a Code 10 Call ...
• Call your voice authorization center and say
“I have a Code 10 Authorization request.”
• Follow the operator’s instructions if you can do so safely.
Current Visa Brand Mark and Product Identifier
Signature
Signature
Signature
The silver or gold Visa Brand Mark may be applied to a card by using one of
several techniques, including: stamped in silver or gold foil, printed in silver or gold
silk screen ink, or foil revealed through a knockout of the card background design.
Some silver or gold Visa Brand Marks may include security features.
Account Information on Front of Card – Embossed and Unembossed Cards
Traditional Visa Card Design
GOOD
T
HRU
4
000
3-Digit Card Verification Value (CVV2) code
appears on the signature panel, on a white
box to the right of the signature panel, or
printed on the card background
Chip may appear on the card front
Account information (traditional) may be
embossed or printed; as an option, may be
printed on the card back
Hologram may appear on the card front or back
Visa Brand Mark may be placed in the upper
left, upper right, or lower right corner of the card;
Visa Brand Mark may appear on the card back
Signature panel is optional outside the U.S.
Printed 4-Digit Number below the account number is not required, as of
October 2016. If present, it must match the first four digits of the account
1-800-400-4000 | Int: 1-404-644-8994
www.bank.com
This card is subject to the terms of the cardholder agreement
GOOD
THRU
4000
Visa Quick Read Card Design
CARDHOLDER NAME
number and start with 4. It must not appear on a card after 15 April 2024
Quick Read account information is thermal or
laser printed on the card front or back
Magnetic stripe may be standard
or a custom color
Cardholder signature, signed on the signature
panel, if present, or in digital format
Silhouetted Visa Dove Hologram must be
placed on the front or back of a Quick Read card
3-Digit CVV2 code prints below the stacked
account number and expiration date
Visa Brand Mark
Contactless
Indicator
Cardholder name must be
printed under digital signature
or signature panel, if present
456-8910
Use of this card is subject to the cardmember agreement.
1-800-400-4000 | Int: 1-404-644-8994
www.bank.com
CARDHOLDER NAME
2 September 2019
Visa Brand Mark and
Card Design Features
Account Information on Back of Card – Unembossed Cards Only
Traditional Visa Card Design
CARDHOLDER NAME
Visa Quick Read Card Design
3-Digit CVV2 code may be printed
Signature panel is optional outside the U.S.
Chip may appear on the card front
Hologram may appear on the front or
back of the card
Cardholder name may be printed
on the front or back of the card
Visa Brand Mark
Printed 4-Digit Number below the account
number is not required, as of October 2016.
If present, must match the first four digits of
account number and start with 4
Account number and expiration date are
CARDHOLDER NAME
printed on the front or back of the card
Standard or custom
color magnetic stripe
Cardholder signature, signed on the signature
panel, if present, or in digital format
Quick Read account information
is thermal or laser printed in the
lower left corner of card back
Cardholder name printed on
the front or back of the card
Visa Brand Mark
Silhouetted Visa Dove
Hologram is displayed on the
front or back of a Quick Read card
Cardholder name must be printed under
digital signature or signature panel, if present
456-8910
Use of this card is subject to the cardmember agreement.
1-800-400-4000 | Int: 1-404-644-8994
www.bank.com
CARDHOLDER NAME
CARDHOLDER NAME
Visa Card Without Account Information
CARDHOLDER NAME
Some Visa cards may be
issued without an account
number, 3-Digit CVV2 code,
or expiration date
CARDHOLDER NAME
Some Visa card images may appear
without an account number, 3-Digit
CVV2 code, or expiration date; account
information is supplied in the digital
application on the cardholder’s device
What’s New
• Visa Brand Mark can be black, as well as Visa Blue, white, silver,
or gold, on all card products
• The 3-Digit CVV2 code on traditional Visa card designs may
now be printed directly on the card background
• Cardholder name may appear on either the front or back
of the card
• The Printed 4-Digit Number below the account number match-
ing the first four digits of the account number is not required
• Signature panel is optional outside the U.S.
• Visa Brand Mark may appear on the card back
• A hologram may appear on the front or back of the card
• Some cards may not display a hologram, if other security
elements are included on the card
• Some cards may be issued without an account number,
3-Digit CVV2 code, or expiration date; account information is
supplied in the digital application on the cardholder’s device
What’s the Same
✔ If signature panel is present, a tone-on-tone color is used on
Quick Read card designs
✔ Visa Brand Mark must appear in the upper left, upper right,
or lower right corner of the card front
1-800-400-4000 | Int: 1-404-644-8994
| www.bank.com
This card is subject to the terms of the cardholder agreement
4000 1234 5678 9010
4000
00/00
GOOD
THRU
directly on the card background
3 September 2019
Visa Brand Mark and
Card Design Features
Additional Examples
• Vertical card orientation is allowed on embossed and
unembossed traditional Visa Card designs and Visa Quick
Read designs
• The printed account number, expiration date, and cardholder
name on an unembossed Visa card may be positioned differently
than the account information on an embossed Visa card
Traditional Visa Card Design – Embossed
Visa Quick Read Card Design
Vertical
Vertical
GOOD
THRU
CARDHOLDER NAME/
CARDHOLDER IDENTIFIER
Traditional Visa Card Design – Unembossed
Horizontal Vertical
CARDHOLDER NAME
4000 1234 5678 9010
00/00
GOOD
THRU
GOOD
THRU
4000 1234 5678 9010
CARDHOLDER NAME
00/00
© 2019 Visa. All Rights Reserved.
The Visa Quick Read card shown in these materials is the subject of pending patent
applications or issued patents in various countries worldwide.
VISA PUBLIC
