FIND THE CUSTOMERS THAT MATTER MOST.
Every Door Direct Mail – Retail
™
service lets you reach every home, every
address, every time. You simply pick the neighborhood you want to target,
and a Postal Service
™
carrier delivers your printed piece to every address
while delivering the day’s mail. You don’t need to know the names or
street addresses.
Specifications for using Every Door Direct Mail – Retail service.
• Submit your mailing at the Post Office
™
serving the area you want to reach.
• Send up to 5,000 mailpieces per day.
• Keep your per-piece weight to 3.3 ounces or less.
• Use Standard Mail® flats (learn more at usps.com/everydoordirectmail).
Key benefits of Every Door Direct Mail – Retail service.
• No postage permit required – Saves you the annual cost of buying one.
• No names or addresses needed – Instead of printing names and
street addresses, you use the approved Every Door Direct Mail® format
(“Local Postal Customer”).
• Plenty of room for your message – Every Door Direct Mail offers a
flexible range of sizes, making it ideal for announcing sales, sending
coupons, and much more. Three of the most popular options are
postcards (6.5" x 9"), oversized postcards (8.5" x 11"), and tri-fold menus
(4.25" x 14"). For additional sizes, visit usps.com/everydoordirectmail or
contact your local printer regarding the approved sizes for Every Door
Direct Mail Standard Mail® flats.
• As close as your local Post Office – You or your mail service provider can
submit your mailing at the Post Office that serves the area you want to
reach. You can pay for postage with cash, check, or debit card.
Nearly any business can take advantage of the marketing
power of Every Door Direct Mail – Retail service.
• Retailers: Auto dealers, restaurants and pizzerias, pharmacies, clothing
stores, furniture dealers, flower shops, coffee shops, bakeries, and more.
• Service-based businesses: Attorneys, health-care professionals, dry
cleaners, home-improvement companies, real estate firms, and more.
Learn more at usps.com/everydoordirectmail
©2012 United States Postal Service.® All Rights Reserved.
The Eagle Logo is among the many trademarks of the U.S. Postal Service.®
TO GET STARTED
Visit usps.com/everydoordirectmail
• You can get more information and register
your business.
Define who you want to reach:
Use our free online mapping tool to:
• Identify your target area by city,
neighborhood, or a specified distance
from your business.
• Find mail routes that match your target area.
• Obtain the number of addresses and
estimated postage costs.
• Prepare documentation forms.
Prepare your printed mailpieces:
• Utilize the Every Door Direct Mail format
and postage indicia shown below.
• Your local mail service provider or printer can
work with you to prepare your mailpieces.
Bundle and submit your mailpieces:
• Your local mail service provider or printer
can also handle bundling and submission.
• If you’d like to do this yourself, visit
usps.com/everydoordirectmail
to access our free online tool.
PRSRT STD
ECRWSS
U.S. POSTAGE
PAID
EDDM RETAIL
Approved Retail
Postage Indicia
Example
Local
Postal Customer
Acceptable
Every Door Direct Mail
Addressing Example
PLACE
APPROPRIATE
FSC
LOGO HERE
FPO
FPO
12SUPSHT637
