Best Practices to Keep in Mind
• Don’t always send the same message via Facebook, Twitter, App Push, Instant Connect, and
News
• If Facebooks, Twitter, or Instagram are connected to your app, they will populate to
your app’s news feed, along with other news posts from your website or eSVShare. This
means that users would see basically the same post multiple times on your app and may
even receive multiple push notifications from your school.
• Instead, designate roles for each of these platforms! See these examples:
• Facebook (or Instagram): quality photos or videos captured of events
happening on campus; sneak peak into your school’s environment, faculty or
overall brand of the school.
• Twitter: updates on sporting events, competitions, things happening now or
retweeting events, schools, news stories that could have to do with your school
or education.
• App Push Notification: Reminders of something happening that day OR pointing
to an earlier post to re-generate buzz around it.
• Can also be paired with School News Posts: it will populate in the app
newsfeed or CMS as well as send a notification to those whom have the
app.
• Instant Connect: Email, Text, Phone Calls should be reserved for…
• News Posts: these generate in your eSVShare app platform and push to the
website and/or school’s app.
• Use for any posts that normally go in your school news: new weekly
calendar, introducing a new staff member, advertising something about
to happen or did happen etc.
• When should I post?
• Don’t post late at night: it is posting within 10-30 minutes of creation.
• Therefore, if you are posting on social media or anywhere from the eSVShare app
platform, your users may be getting push notifications and social media alerts late at
night.
• Luckily, eSVShare allows you to schedule posts. Use this feature as a way to ensure you
aren’t disrupting users late at night.