Campaigning on Twitter | In-Depth: What Fuels a Tweet
20
GIFs
GIFs are extraordinarily popular. These animated images, often made up of video snippets, have become a
shorthand for the expression of emotion on the internet. In 2015 alone, more than 100 million GIFs were shared on
Twitter. Whenever you’re composing a Tweet or Direct Message, you can search and browse the GIF library. So if
you’re looking for the perfect cat yawn or dance move to express exactly how you feel, just click the new GIF button.
You can search by keyword, or browse categories of different reactions like Happy Dance, Mic Drop, or YOLO.
Polls
Because of its public nature, Twitter is a great place to gauge people’s reaction to the big and small questions of the
day. Twitter Polls are a fun and easy way to pose these questions and receive anonymous answers. You can give
users four optional answers and the poll can remain live for between five minutes and seven days. Once the poll has
closed, each user who gave an answer will receive a push notification inviting them to look at the result.
Media-forward timeline
When you upload a photo via Twitter, it shows up right in the timelines of all your followers, letting them get an
immediate glimpse into what you’re sharing. With one click or tap, they can expand the photo within the app, and
easily Retweet, like, or comment on it. The image will also display when the Tweet is embedded on the web.
Calls to action
Sometimes you can drive engagement from a Tweet just by asking for it. Government officials and leaders often
encourage their followers to Retweet a post to show support or spread awareness for someone or something.
Tweeting a photo in your call to action is a great way to depict your issue or cause and also drive more Retweets.
The call to action can also encourage constituents to Tweet their own photos. Finally, calls to action can make
people feel like they are a part of an event.
Stickers
Stickers are a fun way to add creativity to your photos
and connect them to the world on Twitter. You can
browse our rotating set of stickers to join in on real-time
conversations, and select from the library of hundreds
of accessories, emojis, and props to make your photos
more fun. Use them to share what you’re doing or how
you’re feeling, to show support for a cause, or to just
add some flair. You can use multiple stickers on a photo,
resize and rotate them, and place them anywhere on
your picture. After you Tweet a photo with stickers on it,
your photo becomes searchable in a new, visual spin on
the hashtag. Tapping on a sticker in a Tweet takes you
to a new timeline, where you can see how people all over
the world use that sticker in different ways.