5
Paper 1 Mark scheme
Section A: Individual Variation
Indicative content
Question 1
A tour guide provides a biography of his career in travel to an audience of potential clients. He
presents as professional, passionate about Egypt and accomplished within his field of expertise.
Language features that support this self-presentation might include:
Discourse/Pragmatics
• some evidence that English is not his first language with a slightly over-formal tone
• first person perspective with no direct audience address
• style and content similar to a CV, detailing qualifications, personal ambitions, work history
and goals for clients
• a variety of implied meanings, for instance, that some people may have negative views of
Egypt; that his abilities are well known and highly regarded, e.g. ‘hopefully changing their
perceptions’, ‘My recognised ability’.
Lexis/Semantics
• semantic field of tourism and travel, e.g. ‘tour groups’, ‘vacation’
• modifiers with positive connotations present his tour as something different and special, e.g.
‘unique’, ‘exclusive’
• listing of proper nouns to show qualifications and range of organisations he has worked for,
acts as evidence of his experience and knowledge of Egypt, e.g. ‘Egyptian General Tourist
Guides Syndicate (EGTGS), ‘English Tourism Guiding Post Graduate Diploma’
• nouns with positive connotations reflect recognition from others, e.g. ‘success’, ‘acclaim’
• verbs convey the impact he will have on his clients, e.g. ‘guiding’, ‘helping’, ‘changing’
• formal lexical choices, e.g. ‘utilising’.
Syntax
• adverbials used frequently to show length of time in the industry, locations worked, and
sought-after skills, e.g. ‘for the last 19 years’, ‘in Cairo’, ‘worked exclusively’
• adverbs used to intensify experiences and lifestyle, e.g. ‘extremely lucky’, ‘very healthy’
• variety of verb tenses and aspects to convey present skill set, past experience and
continuing commitments, e.g. ‘I am fluent’, ‘I received’, ‘I have been’
• almost exclusive use of declaratives enhances sense of formality
• indirect imperative to encourage audience to check testimonials, e.g. ‘Now why not take a
look’
• highly modified noun phrases convey professionalism and experience in his field, e.g. ‘a fully
qualified Egyptologist’, ‘my vast experience’
• rule of three is utilised throughout as a rhetorical device, e.g. ‘backgrounds, cultures and
countries’.