PE – Research Assignment Paper – Group 9 – Chen, Khamitov, Parkov, Tan, Viswanadha
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your advisers, you do your own due diligence, you decide whether you want
to stay up all night at the office or whether you need to take a flight to have
face-to-face meeting with the target company executives. It is this level of
independence. You create your own agenda. That can be exhilarating or
not, depending on what kind of person you are. We all carry out tasks for the
team and results is what people focus on.
You get judged by whether you can roll up your sleeves and do the work,
whether you are careful to details, whether you can make a sale to the
management team, whether you are empathetic. You need to have all those
things and that is difficult. You could be a genius and never make partner if
you could not interact on a personal level and had zero empathy.
The more senior you get, the less specific tasks you have – you need to find
the deals and get deals to work.”
Accomplishments You are Proud of
“Permira now has five sectors for investments. We had three when I joined.
One of the two sectors that we decided to fund started with me asking a
question to a small group of peers: “What would happen if a private equity
firm owned a bank?” It took us four years to develop it since 2005. We
started analyzing opportunities, educating ourselves, educating our
investment committee. It was four of us, I wasn’t partner myself at the time,
and we convinced the whole partnership to invest in a new sector, to hire
more people. We started in 2009, in the middle of the crisis, and almost
immediately made the first the deal. People told us that we’d be dead before
long. In reality, the crisis started to shake up some lucrative assets. By the
end of 2016 we’d invested over 20% of our equity in the last 18 months
through that sector.
The second thing I am proud of is the fact that I started as a strategy
consultant at Permira and I am now the Global Head of Financing, which is a
move across pretty much perpendicular dimensions. I did so by learning and
doing things on the job. I am proud that now we have a global financing
team of 15 people working efficiently. We would beat the Permira of five-ten
years ago just by being able to organize our financing much quicker and on
more competitive terms. I came to Permira not knowing what financing was
and now have global responsibility for the fund. That is what I mean by
being entrepreneurial.”
Advice to INSEAD Students
“First, understand the industry. Become knowledgeable about the players,
about their differences, and then pick your targets. We can see immediately
when someone is spraying CVs like a machine-gun at different funds
because they are all the same to this person. You need to be very consistent