WSJ/NORC Poll October 2023
Conducted by NORC at the University of Chicago
With funding from the Wall Street Journal
Interviews: 10/19-24/2023
1,163 Registered voters
Margin of sampling error: +/- 4.03 percentage points at the 95% confidence level among all
adults
NOTE: All results show percentages among all respondents, unless otherwise labeled.
NATECON. How would you rate the strength of the U.S. economy?
[HALF SAMPLE ASKED RESPONSE OPTIONS IN REVERSE ORDER]
WSJ/NORC
10/19-24/2023
WSJ/NORC*
03/01-13/2023
1
WSJ/NORC*
05/09-17/2022
Excellent/ Good NET
35
20
17
Excellent
2
1
1
Good
33
19
16
Not so good/ Poor NET
65
80
83
Not so good
47
54
55
Poor
18
26
27
DON’T KNOW
*
*
-
SKIPPED/REFUSED
*
*
*
N=
1,163
1,019
1,071
SATFIN. We are interested in how people are getting along financially these days. So far as you and
your family are concerned, would you say that you are pretty well satisfied with your present financial
situation, more or less satisfied, or not satisfied at all?
[HALF SAMPLE ASKED RESPONSE OPTIONS IN REVERSE ORDER]
WSJ/NORC
10/19-24/2023
WSJ/NORC*
03/01-13/2023
WSJ/NORC*
05/09-17/2022
Pretty well satisfied
19
16
14
More or less satisfied
45
46
51
Not satisfied at all
36
38
35
DON’T KNOW
-
-
-
SKIPPED/REFUSED
*
*
*
N=
1,163
1,019
1,071
* Poll among all adults. WSJ-NORC 10/19-24/2023 polled registered voters.
1
Question wording was “Would you describe the state of the nation's economy these days as…” in prior surveys.
Q1. Is it the responsibility of the federal government to make sure that all Americans have health care
coverage, or not?
[HALF SAMPLE ASKED RESPONSE OPTIONS IN REVERSE ORDER]
WSJ/NORC
10/19-24/2023
Yes, a federal government responsibility.
61
No, not a federal government responsibility.
39
DON’T KNOW
*
SKIPPED/REFUSED
*
N=
1,163
Q2. Do you think the U.S. government is spending too much, too little, or the right amount on each of
the following?
[GRID ITEMS RANDOMIZED, HALF SAMPLE ASKED RESPONSE OPTIONS IN REVERSE ORDER]
WSJ/NORC
10/19-24/2023
Too much
Too little
About the
right
amount
DK
SKP/
REF
Health care
17
62
19
*
1
Social Security
7
62
30
*
1
Medicare, which is the
national health care
insurance program
mainly for seniors
9
57
33
*
1
N=1,163
Q3. In general, do you think that free trade between the Unites States and foreign countries has
helped the United States, has hurt the United States, or has not made much of a difference either
way?
[HALF SAMPLE ASKED RESPONSE OPTIONS IN REVERSE ORDER]
WSJ/NORC
10/19-24/2023
Has helped the U.S.
35
Has hurt the U.S.
39
Hasn’t made much of a difference
24
DON’T KNOW
*
SKIPPED/REFUSED
1
N=
1,163
Q4. Now, in your view, should the United States become more active in world affairs, less active in
world affairs, or continue its current activity in world affairs?
[HALF SAMPLE ASKED RESPONSE OPTIONS IN REVERSE ORDER]
WSJ/NORC
10/19-24/2023
More active
15
Less active
49
Current level
35
DON’T KNOW
-
SKIPPED/REFUSED
2
N=
1,163
Q5. Do you favor raising taxes on each of the following?
[GRID ITEMS RANDOMIZED]
WSJ/NORC
10/19-24/2023
Yes
No
DK
SKP/ REF
Families with incomes over
$400,000 per year
67
32
*
1
Large corporations and
businesses
74
24
*
1
N=1,163
Q6. Do you feel that the distribution of money and wealth in this country is fair, or do you feel that
the money and wealth in this country should be more evenly distributed among more people?
WSJ/NORC
10/19-24/2023
Distribution is fair
31
Should be more evenly distributed
68
DON’T KNOW
*
SKIPPED/REFUSED
1
N=
1,163
Q7. Which statement comes closer to your own view?
WSJ/NORC
10/19-24/2023
We need more government involvement in the
market to handle today’s complex economic
problems.
46
We need less government involvement in the
market to handle today’s complex economic
problems.
52
DON’T KNOW
*
SKIPPED/REFUSED
2
N=
1,163
Q8. In general, do you think there is too much, too little or about the right amount of regulation of
business by the government?
[HALF SAMPLE ASKED RESPONSE OPTIONS IN REVERSE ORDER]
WSJ/NORC
10/19-24/2023
Too much
34
Too little
39
About the right amount
26
DON’T KNOW
*
SKIPPED/REFUSED
1
N=
1,163
Q9. Below are some different groups of people. Is discrimination or prejudice against that group in our
country a major problem, minor problem, or not a problem at all?
[GRID ITEMS RANDOMIZED]
WSJ/NORC
10/19-24/2023
Major problem
Minor
problem
Not a
problem
DK
SKP/ REF
Jewish people
37
41
21
*
*
Black or African American
people
46
32
21
-
*
Hispanic or Latino people
32
44
24
*
1
LGBTQ+ people
41
32
27
-
1
Christians
18
32
50
-
1
White people
15
32
52
-
1
Asian Americans
27
48
25
*
1
Muslim people
39
39
21
*
1
N=1,163
Q10. The United States has a diverse population, with people of many different races, ethnicities,
religions, and backgrounds. Do you think this diversity makes the country stronger or weaker?
[HALF SAMPLE ASKED RESPONSE OPTIONS IN REVERSE ORDER]
WSJ/NORC
10/19-24/2023
WSJ/NORC*
05/09-17/2022
Much stronger/moderately stronger NET
61
55
Much stronger
35
25
Moderately stronger
25
30
Neither stronger not weaker
27
33
Moderately weaker/much weaker NET
12
11
Moderately weaker
8
6
Much weaker
4
5
DON’T KNOW
*
*
SKIPPED/REFUSED
*
*
N=
1,163
1,071
* Poll among all adults. WSJ-NORC 10/19-24/2023 polled registered voters.
Q11. Do you think your local public school system is focusing too much or too little on racism in the
U.S., or is the focus about right?
[HALF SAMPLE ASKED RESPONSE OPTIONS IN REVERSE ORDER]
WSJ/NORC
10/19-24/2023
WSJ/NORC*
05/09-17/2022
Too much
36
27
Too little
34
40
About right
29
32
DON’T KNOW
1
*
SKIPPED/REFUSED
1
1
N=
1,163
1,071
Q12. How concerned are you that native-born Americans are losing economic, political and cultural
influence in this country because of the growing population of immigrants?
[HALF SAMPLE ASKED RESPONSE OPTIONS IN REVERSE ORDER]
WSJ/NORC
10/19-24/2023
Extremely concerned/very concerned NET
28
Extremely concerned
14
Very concerned
14
Somewhat concerned
28
Not very concerned/not at all concerned NET
44
Not very concerned
25
Not at all concerned
19
DON’T KNOW
-
SKIPPED/REFUSED
*
N=
1,163
* Poll among all adults. WSJ-NORC 10/19-24/2023 polled registered voters.
Q13. Do you favor, oppose, or neither favor nor oppose providing a legal way for illegal immigrants
already in the United States to become U.S. citizens?
[HALF SAMPLE ASKED RESPONSE OPTIONS IN REVERSE ORDER]
WSJ/NORC
10/19-24/2023
Strongly favor/somewhat favor NET
47
Strongly favor
19
Somewhat favor
27
Neither favor nor oppose
23
Somewhat oppose/strongly oppose NET
30
Somewhat oppose
13
Strongly oppose
17
DON’T KNOW
-
SKIPPED/REFUSED
1
N=
1,163
Q14. Do you think it should be easier or harder for foreigners to immigrate to the U.S. legally than it is
currently?
[HALF SAMPLE ASKED RESPONSE OPTIONS IN REVERSE ORDER]
WSJ/NORC
10/19-24/2023
Much easier/slightly easier NET
37
Much easier
11
Slightly easier
26
No change
27
Slightly harder/much harder NET
34
Slightly harder
16
Much harder
18
DON’T KNOW
*
SKIPPED/REFUSED
1
N=
1,163
Q15. Please indicate whether you agree or disagree with each statement.
[GRID ITEMS RANDOMIZED, HALF SAMPLE ASKED RESPONSE OPTIONS IN REVERSE ORDER]
WSJ/NORC
10/19-24/2023
Strongly
agree/
somewhat
agree NET
Strongly
agree
Somewhat
agree
Somewhat
disagree/
Strongly
disagree
NET
Somewhat
disagree
Strongly
disagree
DK
SKP
/
REF
Women should return
to their traditional roles
in society.
17
4
13
82
25
58
*
1
When women demand
equality these days,
they are actually seeking
special favors.
24
6
17
75
28
47
-
1
Women often miss out
on good jobs because of
discrimination.
61
20
40
38
26
12
-
1
Sexual harassment
against women in the
workplace is no longer a
problem in the United
States.
12
3
10
86
43
43
*
1
Increased opportunities
for women have
significantly improved
the quality of life in the
United States.
79
27
51
20
15
6
*
1
N=1,163
Q16. Please say whether or not you think it should be possible for a pregnant woman to obtain a legal
abortion if…
[GRID ITEMS RANDOMIZED]
WSJ/NORC
Yes, possible
No, not possible
DK
SKP/ REF
There is a strong chance of serious
defect in the baby
10/19-24/2023
(N=1,163)
80
19
*
1
05/09-17/2022*
(N=1,071)
76
22
*
2
The woman’s own health is
seriously endangered by the
pregnancy
10/19-24/2023
(N=1,163)
89
10
-
1
05/09-17/2022*
(N=1,071)
86
12
*
1
The family has a very low income
and cannot afford any more
children
10/19-24/2023
(N=1,163)
61
39
*
*
05/09-17/2022*
(N=1,071)
59
38
*
3
The woman became pregnant as
the result of rape or incest
10/19-24/2023
(N=1,163)
86
14
-
1
05/09-17/2022*
(N=1,071)
84
15
*
1
The woman wants it for any
reason
10/19-24/2023
(N=1,163)
55
44
*
*
05/09-17/2022*
(N=1,071)
57
41
*
2
Q17. Which statement comes closer to your views, even if neither is exactly right?
[HALF SAMPLE ASKED RESPONSE OPTIONS IN REVERSE ORDER]
WSJ/NORC
10/19-24/2023
Whether someone is a man or a woman is
determined by the sex they were assigned at birth.
61
Someone can be a man or a woman even if that is
different from the sex they were assigned at birth.
38
DON’T KNOW
*
SKIPPED/REFUSED
1
N=
1,163
* Poll among all adults. WSJ-NORC 10/19-24/2023 polled registered voters.
Q18. Do you think being transgender should be …
[HALF SAMPLE ASKED RESPONSE OPTIONS IN REVERSE ORDER]
WSJ/NORC
10/19-24/2023
WSJ/NORC*
05/09-17/2022
Accepted by society
56
65
Discouraged by society
41
32
DON’T KNOW
1
*
SKIPPED/REFUSED
2
3
N=
1,163
1,071
Q19. How proud are you of America’s history?
[HALF SAMPLE ASKED RESPONSE OPTIONS IN REVERSE ORDER]
WSJ/NORC
10/19-24/2023
Very proud/somewhat proud NET
69
Very proud
25
Somewhat proud
44
Not very proud/not proud at all NET
30
Not very proud
22
Not proud at all
8
DON’T KNOW
*
SKIPPED/REFUSED
1
N=
1,163
* Poll among all adults. WSJ-NORC 10/19-24/2023 polled registered voters.
Q20. Which of these statements best describes your opinion about the United States?
WSJ/NORC
10/19-24/2023
WSJ/NORC*
03/01-13/2023
Stands above all countries in the world
26
21
One of the greatest countries in the world, along
with some others
53
50
There are other countries better than the United
States
20
27
DON’T KNOW
*
1
SKIPPED/REFUSED
1
2
N=
1,163
1,019
Q21. In general, would you say life in America today is better, worse, or about the same as it was fifty
years ago for people like you?
[HALF SAMPLE ASKED RESPONSE OPTIONS IN REVERSE ORDER]
WSJ/NORC
10/19-24/2023
Better
30
Worse
50
About the same
20
DON’T KNOW
-
SKIPPED/REFUSED
*
N=
1,163
Q22. In America today, do you feel the values and culture of people like you are…
[HALF SAMPLE ASKED RESPONSE OPTIONS IN REVERSE ORDER]
WSJ/NORC
10/19-24/2023
Generally becoming more accepted
16
Holding steady
36
Generally becoming less accepted
48
DON’T KNOW
-
SKIPPED/REFUSED
*
N=
1,163
*Poll among all adults. WSJ-NORC 10/19-24/2023 polled registered voters.
Q23. Do you agree or disagree with the following statement?
“The economic and political systems in the country are stacked against people like me.”
[HALF SAMPLE ASKED RESPONSE OPTIONS IN REVERSE ORDER]
WSJ/NORC
10/19-24/2023
Strongly agree/somewhat agree NET
50
Strongly agree
17
Somewhat agree
34
Somewhat disagree/strongly disagree NET
39
Somewhat disagree
27
Strongly disagree
13
Not sure
10
SKIPPED/REFUSED
1
N=
1,163
ISSUES. Which one of the following would you say is the most important issue facing the country?
[RESPONSE OPTIONS RANDOMIZED]
WSJ/NORC
10/19-24/2023
The economy and jobs
23
Health care
5
Immigration
12
Abortion
3
Crime
11
Climate change
6
Foreign policy
5
Gun policy
7
Threats to democracy
21
Racism
6
DON’T KNOW
-
SKIPPED/REFUSED
*
N=
1,163
CONF. Below are some names of institutions in this country. As far as the people running these
institutions are concerned, would you say you have a great deal of confidence, only some confidence,
or hardly any confidence at all in them?
[GRID ITEMS RANDOMIZED]
WSJ/NORC
10/19-24/2023
A great deal
of confidence
Only some
confidence
Hardly any
confidence
at all
DK
SKP/
REF
Major companies
7
55
37
-
1
Organized religion
13
45
42
*
1
Executive branch of the federal
government
10
44
45
-
1
Organized labor
13
54
31
*
1
The press
8
41
50
-
1
U.S. Supreme Court
17
42
40
*
2
Scientific community
35
45
17
*
2
Congress
4
38
56
*
2
Banks and financial institutions
13
58
27
-
2
The police
28
54
17
-
2
N=1,163
CRIM1. In your own neighborhood, have you seen an increase, decrease, or no change in crime over
the past two years?
[HALF SAMPLE ASKED RESPONSE OPTIONS IN REVERSE ORDER]
WSJ/NORC
10/19-24/2023
Increase
36
Decrease
9
No change
54
DON’T KNOW
-
SKIPPED/REFUSED
1
N=
1,163
CRIM2.
Do you approve, disapprove or neither approve nor disapprove of how each of the following are
handling crime in the United States?
[GRID ITEMS RANDOMIZED, HALF SAMPLE ASKED RESPONSE OPTIONS IN REVERSE ORDER]
WSJ/NORC
10/19-
24/2023
Strongly
approve/
somewhat
approve
NET
Strongly
approve
Somewhat
approve
Neither
approve
nor
disapprove
Somewhat
disagree/
Strongly
disagree
NET
Somewhat
disagree
Strongly
disagree
DK
SKP
/
REF
Democrats
in Congress
23
7
17
27
49
17
32
-
1
Republicans
in Congress
18
4
14
26
55
23
32
-
1
President
Biden
23
8
15
26
50
13
37
-
1
Police in
your area
55
22
32
27
18
11
7
-
*
Your local
government
38
8
30
31
30
18
12
-
1
Your state
government
29
7
22
29
41
22
19
-
1
N=1,163
DEM1. How well would you say democracy is working in the United States these days?
[HALF SAMPLE ASKED RESPONSE OPTIONS IN REVERSE ORDER]
WSJ/NORC
10/19-24/2023
Extremely well/very well NET
8
Extremely well
1
Very well
7
Somewhat well
39
Not very well/not at all well NET
52
Not very well
39
Not at all well
13
DON’T KNOW
-
SKIPPED/REFUSED
*
N=
1,163
LEGIT. Do you think Joe Biden was legitimately elected president, or not?
WSJ/NORC
10/19-24/2023
Yes, legitimately elected
65
No, not legitimately elected
34
DON’T KNOW
*
SKIPPED/REFUSED
1
N=
1,163
VOTE3. How much of a problem is each of the following in U.S. elections?
[GRID ITEMS RANDOMIZED]
WSJ/NORC
10/19-24/2023
Major problem
Minor
problem
Not a
problem
DK
SKP/ REF
People who are eligible not
being allowed to vote
40
35
24
*
1
People voting who are not
eligible
38
29
32
*
1
States drawing legislative
districts that intentionally
favor one political party
64
30
5
*
1
N=1,163
AMDREAM. Do you think the American Dream--that if you work hard you'll get ahead--still holds true,
never held true, or once held true but does not anymore?
WSJ/NORC
10/19-24/2023
Still holds true
36
Never held true
18
Once held true but not anymore
45
DON’T KNOW
*
SKIPPED/REFUSED
1
N=
1,163
NEWS. Which of the following are sources where you get most of your news about what is happening?
Select all that apply.
[RESPONSE OPTIONS RANDOMIZED]
WSJ/NORC
10/19-24/2023
Local television news
42
Local print newspapers or local news websites
26
National print newspapers or national news
websites
24
Cable TV networks, such as CNN, Fox News, or
MSNBC
34
National TV network news, such as ABC, CBS, or
NBC
43
Social media like Facebook, Twitter, Reddit, or
TikTok
34
Radio news, talk radio, or podcasts
32
Emails and word of mouth from friends and family
21
Other
8
DON’T KNOW
-
SKIPPED/REFUSED
1
N=
1,163
If selected Cable TV News in NEWS
NEWS. Which of the following are sources where you get most of your news about what is happening?
[HALF SAMPLE ASKED RESPONSE OPTIONS IN REVERSE ORDER]
WSJ/NORC
10/19-24/2023
Fox News Network
35
CNN
27
MSNBC
20
Newsmax
2
OANN – the One America News Network
*
Other
5
Don’t watch cable news
11
DON’T KNOW
-
SKIPPED/REFUSED
-
N=
403
QPVVOTE20. Regarding the 2020 election for president, which one of the following statements best
describes you?
WSJ/NORC
10/19-24/2023
I did not vote in the 2020 presidential election.
19
I thought about voting in the 2020 presidential
election but didn't.
7
I usually vote, but I didn't in the 2020 presidential
election.
7
I'm sure I voted.
67
DON’T KNOW
-
SKIPPED/REFUSED
*
N=
1,163
If sure they voted in QPVVOTE20
QVOTE20. In the 2020 presidential election, did you vote for Joe Biden, Donald Trump, or someone
else?
[HALF SAMPLE ASKED RESPONSE OPTIONS IN REVERSE ORDER]
WSJ/NORC
10/19-24/2023
Joe Biden
51
Donald Trump
47
Someone else
2
DON’T KNOW
-
SKIPPED/REFUSED
1
N=
1,001
If did not vote in QPVVOTE20
QVOTE12020. Which candidate would you have voted for if you had no other choice in the 2020
presidential election?
[HALF SAMPLE ASKED RESPONSE OPTIONS IN REVERSE ORDER]
WSJ/NORC
XX/XX-XX/2023
Joe Biden
50
Donald Trump
43
DON’T KNOW
1
SKIPPED/REFUSED
6
N=
212
DM5. How would you describe the community you live in now?
WSJ/NORC
10/19-24/2023
Urban area
22
Suburban area
52
Rural area
25
DON’T KNOW
-
SKIPPED ON WEB/REFUSED
1
N=
1,163
PID1. Do you consider yourself a Democrat, a Republican, an Independent or none of these?
If Democrat:
PIDA. Do you consider yourself a strong or not so strong Democrat?
If Republican:
PIDB. Do you consider yourself a strong or not so strong Republican?
If independent, none of these, don’t know, skipped, or refused:
PIDI. Do you lean more toward the Democrats or the Republicans?
Combines PID1, PIDI, PIDA, and PIDB.
WSJ/NORC
10/19-24/2023
Democrat NET
44
Strong Democrat
16
Not so strong Democrat
17
Lean Democrat
11
Independent/None – Don’t lean
16
Republican NET
39
Lean Republican
9
Not so strong Republican
14
Strong Republican
16
UNKNOWN
1
N
1,163
If Republican or Lean Republican in PID
MAGA. On political matters, do you consider yourself more of a supporter of the Make America Great
Again, MAGA movement, or more of a supporter of the Republican Party?
[HALF SAMPLE ASKED RESPONSE OPTIONS IN REVERSE ORDER]
WSJ/NORC
10/19-24/2023
MAGA movement
35
Republican Party
64
DON’T KNOW
-
SKIPPED ON WEB/REFUSED
1
N=
416
D3. Generally speaking, do you consider yourself to be a liberal, moderate, or conservative?
If liberal:
D4. Do you consider yourself very liberal or somewhat liberal?
If conservative:
D5. Do you consider yourself very conservative or somewhat conservative?
Combines D3, D4, D5:
WSJ/NORC
10/19-24/2023
Liberal NET
20
Very liberal
10
Somewhat liberal
10
Moderate
50
Conservative NET
28
Somewhat conservative
15
Very conservative
13
UNKNOWN
2
N=
1,163
ATTEND. How often do you attend religious services?
WSJ/NORC
10/19-24/2023
Never
31
Less than once a year
18
About once or twice a year
11
Several times a year
10
About once a month
4
2-3 times a month
3
Nearly every week
6
Every week
14
Several times a week
3
DON’T KNOW
-
SKIPPED ON WEB/REFUSED
-
N=
1,163
RELIGION
WSJ/NORC
10/19-24/2023
Protestant
28
Roman Catholic
20
Mormon
1
Orthodox
*
Jewish
3
Muslim
1
Buddhist
2
Hindu
*
Atheist
4
Agnostic
6
Nothing in particular
14
Just Christian
19
Unitarian
1
Something else
*
DON’T KNOW
-
SKIPPED ON WEB/REFUSED
*
N=
1,163
If religion is Protestant, Roman Catholic, Mormon, Orthodox, Christian, or something else:
EVANGELICAL
WSJ/NORC
10/19-24/2023
Yes
37
No
63
N=
777
AGE
WSJ/NORC
10/19-24/2023
18-34
15
35-49
26
50-64
23
65+
36
N=
1,163
GENDER
WSJ/NORC
10/19-24/2023
Male
48
Female
52
N=
1,163
RACE/ETHNICITY
WSJ/NORC
10/19-24/2023
White
70
Black
12
Hispanic
11
Other
7
N=
1,163
MARITAL STATUS
WSJ/NORC
10/19-24/2023
Married
51
Not married
49
N=
1,163
EMPLOYMENT STATUS
WSJ/NORC
10/19-24/2023
Employed
63
Not employed
37
N=
1,163
EDUCATION
WSJ/NORC
10/19-24/2023
Less than a high school diploma
5
High school graduate or equivalent
25
Vocational/tech school, some college,
or Associate’s degree
29
Bachelor’s degree
23
Post grad study/professional degree
18
N=
1,163
CENSUS REGION
WSJ/NORC
10/19-24/2023
Northeast NET
18
New England
5
Mid-Atlantic
13
Midwest NET
22
East North Central
15
West North Central
7
South NET
37
South Atlantic
20
East South Central
6
West South Central
11
West NET
23
Mountain
8
Pacific
15
N=
1,163
HOME OWNERSHIP
WSJ/NORC
10/19-24/2023
Owned or being bought by you or
someone in your household
72
Rented for cash
25
Occupied without payment of cash rent
2
N=
1,163
INCOME
WSJ/NORC
10/19-24/2023
Under $10,000
5
$10,000 to under $20,000
7
$20,000 to under $30,000
8
$30,000 to under $40,000
8
$40,000 to under $50,000
8
$50,000 to under $75,000
17
$75,000 to under $100,000
13
$100,000 to under $150,000
18
$150,000 or more
15
N=
1,163
Study Methodology
This survey, funded by the Wall Street Journal, was conducted by NORC at the University of Chicago.
Staff from NORC at the University of Chicago and the Wall Street Journal collaborated on all aspects of
the study.
A sample of registered voters aged 18 or older was selected from NORC’s AmeriSpeak Panel for this
study. Survey respondents who confirmed they were currently registered to vote were considered
eligible to take the survey.
The sample for a specific study is selected from the AmeriSpeak Panel using sampling strata based on
age, race/Hispanic ethnicity, education, and gender (48 sampling strata in total). Sample selection takes
into account the expected differential survey completion rates across the sampling strata. The size of
the selected sample per stratum is determined such that the distribution of the complete surveys across
the strata matches that of the target population as represented by census data. If a panel household has
more than one active adult panel member, only one adult panel member is selected at random. When
panelists are selected for an AmeriSpeak survey, the selection process, within each sampling strata,
favors those who were not selected in the most recent previous AmeriSpeak survey. This selection
process is designed to minimize the number of surveys any one panelist is exposed to and maximize the
rotation of all panelists across AmeriSpeak surveys.
Interviews for this survey were conducted between October 19-24, 2023 with registered voters aged 18
and over representing the 50 states and the District of Columbia. Panel members were randomly drawn
from AmeriSpeak, and 1,163 completed the survey—1,136 via the web and 27 by telephone. Panel
members were invited by email or by phone from an NORC telephone interviewer. Interviews were
conducted in both English and Spanish, depending on respondent preference. Respondents were
offered a small monetary incentive for completing the survey. The final stage completion rate is 22.4
percent, the weighted household panel response rate is 21.5 percent, and the weighted household
panel retention rate is 78.9 percent, for a cumulative response rate of 3.8 percent. The overall margin of
sampling error is +/- 4.03 percentage points at the 95 percent confidence level, including the design
effect. The margin of sampling error may be higher for subgroups.
Sampling error is only one of many potential sources of error and there may be other unmeasured error
in this or any other survey.
Quality assurance checks were conducted to ensure data quality. In total, 36 interviews were removed
for nonresponse to at least 50% of the questions asked of them, for completing the survey in less than
one-third the median interview time for the full sample, or for straight-lining all grid questions asked of
them. An additional 29 cases were removed due to data issues that impacted skip logic. These
interviews were excluded from the data file prior to weighting.
Once the sample has been selected and fielded, and all the study data have been collected and made
final, a poststratification process is used to adjust for any survey nonresponse as well as any
noncoverage or under and oversampling resulting from the study specific sample design.
Poststratification variables included age, gender, census division, race/ethnicity, education, and 2020
presidential vote choice. Weighting variables were obtained from the 2023 Current Population Survey
and the 2020 certified election results. The weighted data reflect the U.S. population of adults age 18
and over. Additional information on the AmeriSpeak Panel methodology is available at:
https://amerispeak.norc.org/about-amerispeak/Pages/Panel-Design.aspx.
For more information, email [email protected]
