A Skip Across the Pond
Kochetta Page | 2
Table of Contents
Introduction……………………………………………………………………........……………..3
Summary of Company Visits
Lloyd’s of London…………………………...................................................................…4
Cadbury……………………………………………………………………………............8
Jaguar……………………………………………………………….……………………12
Hard Rock Café..................................................................................................................14
NYSE Euronext.................................................................................................................19
History of the European Union and Current Issues...........................................................22
EDHEC Business School, Nice Campus...........................................................................26
EDHEC –Marketing Luxury Goods..................................................................................28
Parfumeries Fragonard.......................................................................................................30
Eli Lilly..............................................................................................................................34
Innsbruck Tourist Board....................................................................................................36
Swarovski...........................................................................................................................39
GE Global Research...........................................................................................................41
BMW Welt.........................................................................................................................43
In depth Analysis of World Trade Organization............................................................................46
Summary of Cross Cultural Experiences:
London, England...............................................................................................................53
Paris, France......................................................................................................................57
Nice, France.......................................................................................................................61
Florence, Italy...................................................................................................................63
Innsbruck, Austria.............................................................................................................66
Munich, Germany..............................................................................................................68
Evaluation of Countries, Cities, and Hotels/Conclusions.............................................................71