NATIONAL
HISTORIC
LANDMARK
NOMINATION
NFS
Form
10-900
USDI/NPS
MRHP
Registration
Form
(Rev.
8-86)
OMB
No.
1024-0018
EAMES
HOUSE
Page
24
United
States
Department
of
the
Interior,
National
Park
Service
National
Register
of
Historic
Places
Registration
Form
admired
their
vision
of
a
modernized
postwar
America,
but
as
Albrecht
further
indicates,
also
possessed
the
"political,
financial,
and
technological
capabilities
to
realize
their
vision."
61
These
partnerships
proved
mutually
beneficial,
and
increasingly exposed
a
broader
sector
of
the
public
to
the
Eameses and
their
work.
Beginning
in
the
1950s,
Charles
and
Ray
Eames
directed
their
energy
toward
mass
communication,
through
innovative exhibitions, installations,
publications,
and
films.
Their
books,
multi-screen
slide
shows,
films,
and
interactive
museum
exhibitions
covered
a
wide
range
of
subjects.
These
works
were
cast
to
help
people
understand
and
engage
the
everyday
world
both
nearby
and
afar.
Their
"India
Report"
(1958),
commissioned
by
the
Indian
government;
Glimpses
of
the
USA
(1959),
a
multi-screen
film;
the
Mathematica:
A
World
of
Numbers
and Beyond
exhibit
(1961);
and
"The
World
of
Franklin
and
Jefferson"
(1976),
a
traveling
exhibition
commissioned
by
the
American
Revolution
Bicentennial Administration,
are
among
their
most
complex,
ambitious,
and
best
known
mass
communication
projects.
62
The
impact
of
these
projects
could
be
far
reaching,
as
illustrated
in
the
following
excerpt:
The
Eamses'
"India
Report"
...
contained
recommendations
for
industrializing and making
mass-prodcuced
goods
without
losing
the
qualities
of
the
country's
traditional
handicrafts.
Among
the
Eamses'
recommendations
was
the
establishment
of
a
government-supported
design
institute
which
would
foster
India's
development
as
the
country
underwent
revolutionary
changes
and
would
help
small
industries
produce
consumer
goods.
As
a
result
of
the
Eameses
report,
the
National
Institutue
of
Design
was
established
in
1961
in
Ahmedabad,
the
institution for
industrial
design,
education,
and
training in
the
developing
world.
63
Charles
and Ray
Eames
brought
the
same
focus
and
aim
to
their
smaller works
as
well.
Two
of
their
short
films,
Toccata
for
Toy
Trains
(1957)
and
Tops
(1969),
further
reflect
the
Eameses'
belief
in
the
value
and
educational
role
of
ordinary
objects. In
the
two
films,
Charles
and Ray
used their
personal
collection
of
toys
gathered
in
their
world
travels
to
create
a
visual
experience
of
the
principles
of
design
and
thus
an
accessible
understanding.
During
this
same
period,
the Eamses
started
to
receive
commissions
from
corporations
to
develop
films
and
exhibitions
that
would
introduce
new
technologies
to
the
general
public.
In
the
1970s,
the
Eameses
produced
a
number
of
films
for
Polaroid,
marketing
the
idea
of
instant
cameras.
However,
the
most
enduring
and lucrative
of
these
corporate
partnerships
was
with
International
Business
Machines
(IBM).
The
Eameses
began
working
with
IBM
in
1958.
Over
the
next
two
decades,
Charles
and
Ray
produced
some
fifty
exhibitions,
books,
and
films
designed
to
"demystify
concepts
of
science
and
mathematics
and
familiarize
the
public
with
computers."
64
With
the
financial
support
of
IBM,
the
Eameses'
presentations
became
more complex,
including
multi-screen
slide
shows
and
films
designed
to
"engage
the
visitor's
interest."
65
The
1960
Mathematica
exhibition
was
funded
by
IBM
for
the
California
Museum
of
Science
and
Industry's
opening
of
a
new
wing.
The
Eameses
also
designed
the
22-screen
Think
for
the
IBM
pavilion
at
the
1964
New
York
World's
Fair.
Perhaps
the
work that
best
illustrates
the
Eameses'
ability
to make
science
interesting
and
accessible
is
Powers
of
Ten:
A
Film
Dealing
with
the
Relative
Size
of
Things
in
the
Universe
and
the
Effect
of
Adding
Another
Zero,
first
produced
in
1968.
The
film
begins
with
an
overhead
shot
of
a
man lying
in
a
park;
then,
as
described
by
architectural
historian,
Pat
Kirkham:
61
Albrecht,
13.
62
Steele,
24.
Library
of
Congress,
"The
Work
of
Charles
&
Ray
Eames,
Exhibition,"
[http:www.loc.gov/exhibits/eames/culture.html
(September
22,
2005)]
63
Library
of
Congress,
"The
Work
of
Charles
&
Ray
Eames,
Exhibition."
64
Ibid,
15.
65
Kirkham,
266.