Guaranteed Reservations for Merchants
Making It Easier to Do Business with Visa
© 2015 Visa. All Rights Reserved.
Eligible Merchant Types
• Lodging(currentlyallowed)
• Carrental*
• Equipmentrental
• Truckandtrailerrental
• Trailerparkorcampground
• Boatrental
• Motorhomerental
• Aircraftrental
• Motorcyclerental
• Bicyclerental
Inresponsetoevolvingmerchantbusinesspractices,Visais
expandingmerchanteligibilityforguaranteedreservationsto
includeadditionalmerchanttypes.Aguaranteedreservation
ensuresthatacardholdersreservationwillbehonoredwhena
Visacardisusedtomakeit,andallowsamerchanttochargea
no-showfeeforonedayifthecardholderdoesnotcancelthe
reservation.
EnhancedRules,GreaterFlexibility
Eective for transactions processed on or after 16 October
2015,eligiblemerchanttypesmayguaranteeareservation
andchargeano-showfeeforonedayifthecardholderdoes
notcancelwithinthemerchant’sproperlydisclosed
cancellationpolicy.Inaddition,Visaisrevisingtherulethat
allows cancellation of a guaranteed reservation to allow
merchantstosettheirowncancellationpolices.Thischange
isbenecialtomerchantsthatreserveinventorybecauseit
accommodatestheneedforgreaterexibilityinpoliciesand
improvesinventorymanagementaswellasthecardholder
experience.
*CarrentalsarecurrentlyallowedtoguaranteereservationsinVisaEuropeandlimitedinstancesintheUSincludingpeak-timereservationsandspecializedvehicles.
How to Guarantee a
Reservation
Provideproperdisclosureof
cancellationpolicyandother
termsandconditionsfor
reservation
ObtainVisaaccountnumber
fromcardholdertoguarantee
reservation,butdonot
completeanauthorizationat
thetimeofbooking
Sendconrmationto
cardholder that includes
reservation details and
appropriatedisclosuresof
reservationconditionsattime
ofbooking
©2015Visa.AllRightsReserved.VBS18.AUG.15
GUARANTEEDRESERVATIONSFORMERCHANTS
AdditionalRequirements
Theserequirementsprovidereservationassurancesfor
cardholders,includingcleardisclosureofrateandcancellation
policies,whileallowingmerchantstobettermanage
inventoryand,ifneeded,chargeno-showfees.Consistent
guaranteedreservationrulesareapplicableacrossalleligible
merchanttypes.
• Cancellations.Merchantsmaysetthecancellationpolicy
thatmeetstheirbusinessneeds.Visaonlyrequiresthat
merchantsoeratleasta24-hourcancellationperiodafter
thereceiptofthecancellationpolicytothecardholder.
Cancellation/return/refundpoliciesmustbeproperly
disclosed to the cardholder.
• No shows.Eligiblemerchanttypesmaychargeano-show
feeforonedayifcardholderdoesnotcancelwithinthe
disclosedcancellationterms.Merchantsareprotectedfrom
no-showdisputeswhenpoliciesareproperlydisclosedto
the cardholder.
• Availability. Ifthegoodsorserviceisnotavailableatthetimespeciedinthereservation,the
merchantmustprovidethepromisedserviceatacomparableestablishmentandtransportation
tothatestablishment.Amerchantmustholdinventoryavailableforonedaytoaccommodate
cardholderarrivaldelays.
ProperDisclosure
Amerchantthatproperlydisclosestheircancellationpolicytothecardholderatthetimeofa
reservationcanimprovecardholdersatisfactionandreducepotentialdisputes.TheVisarulesfor
properdisclosurehavebeenrevisedtoallownewoptionsforclarifyingreturn/refund/cancellation
policiestothecardholder.Forexample:
• Writtennoticetobeprovidedthroughmail,email,ortextmessageforguaranteedreservations
madebyphone
• eCommercemerchantshaveachoiceofwherethedisclosurecanbelocatedwithintheir
websiteorapplicationwitheitherofthefollowing:
– Inthesequenceofpagesbeforenalcheckout,includingaclick-to-accept”orother
acknowledgementbutton,checkbox,orlocationforanElectronicSignature
– Onthecheckoutscreennearthe“submit”button
Itisimportantformerchantstoknowissuersretaintheirdisputerightsifthemerchantfailsto
properlydiscloseorprovethecardholderreceivedtheirpolicyorthecardholdercanprovethey
canceledaccordingtotheagreeduponpolicy.
For More Information
Foradditionalmerchant
resourcesorquestions,please
contactyourmerchantbankor
visit www.visa.com.