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As Heather R. Morgan points out, to make your email work you
need to avoid some crucial mistakes:
• It cannot be too long. The shorter, the better – this email is a
great example of that approach.
• It cannot contain a long list of features and reasons why your
solution is awesome. Cut the “Me, Me, Me” crap and focus on
your prospect instead.
• It cannot be too pretty. Avoid fancy templates and images in
a cold email. Make it look personal, not spammy.
Other great stuff in this email:
• It is a combination of many features mentioned before in this
ebook: it’s got a short and tempting subject line, it is very short
and simple, it mentions the prospect’s peer company and his/
her name more than once, it includes a clearly stated CTA/
question at the end.
What you could change in this email to make it fit your needs:
• You could test a version with two specific dates in the closing
question, e.g. “Does Tuesday or Thursday morning work for
you?” This way you give them a simple choice to make and the
email is even easier to respond to.
Read more about how to turn cold emails into clients.
What is the e-book and who is it for?
“Cold emails do not work” - if you ever heard that, you probably heard it
from a person who doesn’t know how to write them. This report includes
15 examples of cold email templates and tips written by people who
proved to themselves and the world that outbound emails work, if only
you write them well. It also includes effects in numbers: open rates,
response rates, successful meeting setups.
The report was composed to help you create your own cold email
templates that will actually get replies, set up interviews, start new busi-
ness relationships, and generate hot new leads.
This e-book is for you if:
• you have a great product or service but are not sure how to sell it
right,
• you haven’t sent your first cold email yet, and don’t know how to
start,
• you send cold emails that don’t work at all,
• you send cold emails that don’t work as well as you would like
them to,
• you send cold emails that work quite well, but could always work
even better.