Professional Values and Competencies in CRMM 4526
• Understand and apply the principles and laws of freedom of speech and press, for the
country in which the institution that invites ACEJMC is located, as well as receive
instruction in and understand the range of systems of freedom of expression around the
world, including the right to dissent, to monitor and criticize power, and to assemble and
petition for redress of grievances;
• Demonstrate an understanding of gender, race, ethnicity, sexual orientation and, as
appropriate, other forms of diversity in domestic society in relation to mass
communications.
• Demonstrate an understanding of the diversity of peoples and cultures and of the
significance and impact of mass communications in a global society.
• Understand concepts and apply theories in the use and presentation of images and
information;
• Demonstrate an understanding of professional ethical principles and work ethically in
pursuit of truth, accuracy, fairness and diversity;
• Think critically, creatively and independently;
• Write correctly and clearly in forms and styles appropriate for the communications
professions, audiences and purposes they serve;
• Critically evaluate their own work and that of others for accuracy and fairness, clarity,
appropriate style and grammatical correctness;
• Apply current tools and technologies appropriate for the communications professions in
which they work, and to understand the digital world
How professional values and competencies will be met
Cognitive objectives to be mastered (ability to explain, analyze, understand, think critically)
• Acquire a technical awareness of skills needed for studio and action photography
• Enhance knowledge of photojournalism techniques
• Understand advanced principles of videography
• Use photos and video to tell a story
• Understand the planning process associated with photo and video production.
Performance standards to be met (demonstrable skills, abilities, techniques, applied competencies)
• Create multiple photographs from action and studio settings
• Create a video documentary
• Create an interactive photo project for the Web
• Create video for the Web
• Create a portfolio of images
How assessment of student learning will be met
Awareness
• Becoming aware of skills and equipment used by photographers and videographers operating as
advanced professionals
Understanding
• Understanding the process of shooting and editing photos and videos to tell a story
• Understand the various ways to capture and manipulate images