Low Volume of Transactions – The value of medallions is recognized as
the value of the last market based transaction. Based on 2010 values, the
total market value of medallions is about $9.5 billion
11
. The number of
transactions annually has averaged 362 over the past twelve years (1999 –
2010) or about 1.4 transactions per day
12
. For comparison, Southwest
Airlines has a market capitalization of $9.5 billion, but their trading volume
is 4.98 million per day
13
. As their stock price is $12.75
14
this means that
around $60 million worth of Southwest Airlines is traded per day, compared
with about $1.2 million worth of medallions. Southwest Airlines shares are
traded at a 5000% higher volume than TLC taxi medallions. The illiquid
nature of the medallions makes them susceptible to price manipulation.
When the volume of trades is high, no single entity can easily manipulate
the price.
The Friedman Factor – The fact that Gene Friedman entered the
marketplace and acquired many medallions may have an affect on the
asset price. In 2006 Gene Friedman’s bid won all 54 of the City's
wheelchair-accessible medallions up for auction for a price of $25.8 million
or $477,666.50 each
15
. The full extent of his medallion holdings is not
easily looked up at the TLC. To my understanding, the medallions are
listed under different spellings of his name, and with multiple principals.
According to the newspapers, he controls about 700 medallions
16
or over
5% of the medallion fleet. The TLC does not seem to keep good records of
how many medallions are controlled by individuals or groups. Records
contain multiple spellings of owner’s names and Social Security Numbers
are occasionally entered incorrectly.
Government Support – New York City government plays a factor in
keeping the price high as a 5% transfer fee is retained by the City on every
transfer. For this reason, if a seller wants to sell a medallion at below the
average of the last month’s price, permission first needs to be requested by
the Department of Finance. This gives the impression that medallion
prices only go in one direction, up. Last months average price becomes the
floor price the following month.
Implied Scarcity – One of the often stated factors for medallions’ price is
their scarcity. It is true that the number of medallions on the road has been
basically constant, but this is not true for taxis when including FHVs &
11
Assuming 42% of medallions are selling as individual and 58% are selling as corporate
(13,237 x 0.42 x $602,145) + (13,237 x 0.58 x $797,495) = $9,470,388,040
12
http://nyc.gov/html/tlc/html/misc/avg_med_price.shtml
13
www.google.com/finance?&gl=us&hl=en&q=NYSE%3ALUV&client=fss
14
www.nyse.com/about/listed/lcddata.html?ticker=LUV
15
King of the road, January 24, 2010, New York Post,
www.nypost.com/p/news/business/king_of_the_road_6lFc74ViNtiEY7OZABB99L#ixzz180wFviJQ
16
King of the road, January 24, 2010, New York Post,
www.nypost.com/p/news/business/king_of_the_road_6lFc74ViNtiEY7OZABB99L#ixzz180wFviJQ