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Executive summary
The recycling sector strongly supports an increased focus on producers and distributors (known as ‘brand
owners’) to take greater responsibility across the full lifecycle of products, including at end of use. Product
stewardship and extended producer responsibility can be an effective way to reduce waste and lift recycling
rates—particularly where recycling rates are low, or materials have low or negative value—but only if these
schemes are properly designed in partnership with recyclers.
At present, existing voluntary and co-regulated product stewardship schemes endorsed by the Australian
Government predominantly cater to brand owners. However, it is imperative to recognise that these entities
represent only a part of a product's lifecycle.
Many product stewardship schemes appropriately emphasise the waste management hierarchy priorities of
avoidance, reusability, and designing for repair, yet all products inevitably reach an end of use, where the
ideal outcome is recycling.
Overwhelmingly, when schemes do engage with recycling activities, the focus is primarily on the public-
facing, marketable elements of collection and processing, while underinvesting in the equally critical aspect
of high-value recycling outcomes and demand generation for recycled material.
Too often, cost reduction is prioritised over quality recycling outcomes in such schemes. Not only does this
undermine legitimate recycling operations, but it also erodes community confidence in recycling when the
system fails.
Recent trends indicate recovery rates for household waste have stagnated, while commercial and industrial
waste recovery rates have declined. This pattern underscores the urgent need for a concerted effort to invest
in genuine recycling outcomes.
The establishment of a scheme must not be seen as an end in itself: it must be a means to delivering
sustainable and economically viable circular outcomes, in partnership with the entire supply chain.
Engagement with the rest of the supply chain—especially recyclers, who are the subject matter experts on
recycling—is essential to ensure product stewardship schemes deliver genuine value to brand owners,
government entities, communities, and recyclers, and support the transition to a circular economy.
The recycling sector is concerned that some existing voluntary and co-regulated product stewardship
schemes are not delivering robust recycling outcomes while new schemes are being established without the
correct mechanisms in place to drive effective resource recovery and demand for recycled materials.
With thirteen industry-led government-accredited voluntary and co-regulated schemes, almost one hundred
schemes operating in Australia, and many more in development, now is the time to better align these
initiatives, set stronger targets, adopt better governance and ensure accountability, to deliver genuine
outcomes that support community confidence and proper investment in a robust and competitive recycling
value chain.
This paper outlines the priorities and challenges for recyclers in the current context of a drive towards more
stewardship and extended producer responsibility models. It recommends measures for product stewardship
schemes that will deliver better environmental outcomes and more genuine engagement across the supply
chain, including designing for recycling and reuse, expanded collection and safe disposal measures, ensuring
robust market demand for recycled materials and transparent scheme governance focussing on compliance
and consequences.
Priority areas to deliver better recycling outcomes from product stewardship are as follows:
• Rethink and restructure product stewardship
• Design for recycling and reuse
• Create robust market demand
• Enhance collection infrastructure and consumer incentives
• Tighten scheme governance
• Enforce compliance and consequences