30-Day Review Summary Report – 005 Amazon One Medical 22
There is some overlap in the conditions treated through Amazon Clinic and those addressed
through One Medical’s services, such that the two services may compete for a very small subset of
the regional population. Amazon Clinic is available to anyone and does not accept insurance,
whereas One Medical services are for members.
Amazon Pharmacy is also available to residents of the Portland metro region. Analysis of recent
APAC data (2020 – 2021) suggest very few One Medical patients also received prescription
medication from Amazon Pharmacy. It’s worth noting that Amazon Pharmacy encourages out of
pocket payments by offering discounts. Many Amazon Pharmacy patients pay out of pocket and
are not reflected in APAC data, so there may be a larger overlap of self-pay patients that utilize
both services that we are unable to capture in our data.
Vertical Consolidation
This transaction represents a vertical consolidation in health care markets through the combination
of Amazon Pharmacy (prescription services) with One Medical (primary care services). Vertical
consolidation has the potential to reduce competition when a company leverages a significant
share of one market to disadvantage competitors in the other market, for example, by refusing to
supply the inputs (e.g., supplies) its competitors need. Because both One Medical and Amazon
Pharmacy have a small share of the markets for primary care and pharmacy services in Oregon,
respectively, OHA views the likelihood of this happening as small. Additionally, Amazon states in
the notice that it has no plans to restrict One Medical patients’ ability to choose a pharmacy other
than Amazon Pharmacy.
Competition
Amazon is a dominant player in various consumer markets outside the health sector, notably in
online retail. With the addition of One Medical, Amazon could potentially leverage that dominance
to gain an unfair competitive advantage in primary care. This concern has been raised by several
advocacy groups commenting on the transaction nationally, as well as in public comments
received by OHA (discussed below). For example, Amazon could use data on customers of
Amazon.com, Amazon Prime members, or users of Amazon wearable devices to target advertising
for One Medical’s services or offer One Medical membership as an add-on to Amazon Prime
membership. Such actions could allow Amazon to rapidly grow One Medical’s membership to the
detriment of other primary care providers. While OHA recognizes this concern, we are not aware of
this happening for Amazon Pharmacy or other Amazon health care ventures. Furthermore, the
current federal review of this transaction is expected to carefully consider any such risks.
OHA does not have immediate concerns about the impact of the transaction on
horizontal consolidation.
Given that One Medical currently has a limited presence in Oregon and serves a small portion of
residents and Amazon Clinic only launched in November 2022, there is currently little concern
about horizontal consolidation in digital asynchronous primary care services as an immediate result
of this transaction. However, as Amazon seeks to increase its footprint in health care and expand
is user base of technology-driven services like Amazon Clinic, the digital support features of the
One Medical application, and the convenient online ordering and home delivery of prescription
medications through Amazon Pharmacy, there is potential for Amazon-owned health services to
greatly increase their market share in Oregon in the coming years.