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Kapha is the energy that forms the body’s structure — bones, muscles, tendons — and provides the “glue” that holds the
cells together, formed from Earth and Water. Kapha supplies the water for all bodily parts and systems. It lubricates joints,
moisturizes the skin, and maintains immunity. In balance, kapha is expressed as love, calmness and forgiveness. Out of
balance, it leads to attachment, greed and envy.
The Ayurveda market in India was valued at INR 300 billion in 2018 and is expected to reach INR 710.87 billion by 2024,
expanding at a compound annual growth rate (CAGR) of ~16.06%, during the forecast period (2019-2024). In 2018, around
75% of Indian households used ayurvedic products as against only 67% in 2015. Of late, manufacturers have been using
herbal ingredients in the production of personal care products like lotions, oils and shampoos. Players in the food
processing industry are also making use of herbal ingredients in manufacturing products like packaged juices and
nutritional supplements.
Major players operating in the Indian Ayurveda products market include Dabur India Limited, Emami Limited, Patanjali
Ayurveda Limited, The Himalaya Drug Company, Sandu Pharmaceuticals Limited, and Shahnaz Ayurveda Private Limited.
Baidyanath, Dabur, and Emami together account for about 85% share of the country’s Ayurveda market. The top players
operating in the Ayurveda services market in India include Somatheeram Ayurvedic Hospital and Yoga Centre Private
Limited, Ananda in the Himalayas, Kairali Ayurvedic Centre Private Limited, Mercure Goa Deevaya Retreat, and
Ayurogashram Private Limited.
Yoga is an Art and Science of healthy living. It is a spiritual discipline based on an extremely subtle science, which focuses
on bringing harmony between mind and body. The holistic approach of Yoga is well established, and it brings harmony in
all walks of life and thus, known for disease prevention, promotion of health and management of many lifestyle –related
disorders. Today, Yoga is popular across the globe, not just because of its efficacy in the management of some diseases,
but also of its strength in providing relief to the practitioner, from mental and emotional distress and providing a feeling
of well-being. Hence, now-a-days Yoga is being practiced as part of healthy lifestyle across the globe.
The term Yoga is derived from the Sanskrit root ‘YUJ’, meaning ‘to join’ or ‘to yoke’ or ‘to unite’. As per Yogic scriptures the
practice of Yoga leads to the union of individual consciousness with that of the Universal Consciousness, indicating a
perfect harmony between the mind and body, Man & Nature. The aim of Yoga is Self-Realization, to overcome all kinds of
sufferings leading to 'the state of liberation'. This is one of the oldest sciences of the world, which originated in India. Yoga
is very useful for preserving and maintaining one's physical and mental health and also for ’spiritual evolution'. The
practice of Yoga is believed to have started with the very dawn of civilization. The yoga industry is worth more than $84
billion worldwide. Over the last four years, the yoga industry spending has gone up from $10 billion to $16 billion, globally.
As per industry reports, people spend an average of $62,640 in their lifetime on yoga.
Ibn-e- Sina popularly known as Avicenna, one of the greatest scholars of Unani Tibb (medicine), has defined Unani
Medicine as "It is the science in which we learn various states of body in health and when not in health and the means by
which health is likely to be lost and when lost, is likely to be restored".
Unani-tibb or Unani Medicine is a form of traditional medicine practiced in Middle- East and South-Asian countries. It
refers to a tradition of Graeco-Arabic medicine, which is based on the teachings of Greek physician Hippocrates and
Roman physician Galen and developed into an elaborate medical system in middle age era by Arabian and Persian
physicians, such as Rhazes (al-Razi), Avicenna (Ibn-e- Sina), Al-Zahrawi, and Ibn Nafis. It originated in Greece almost 2500
years back, which is herbo- animo- mineral in origin (Approximately 90% herbal, 4-5% animal and 5-6 % mineral). It is not
only the original science of medicine but also a rich store house of principles and philosophies of medicine which can be
of immense value to the medicine in particular and science in general.
It is presently practiced in India, Bangladesh, Pakistan, Sri lanka, Nepal, China, Iran, Iraq, Malaysia, Indonesia, Central Asian
and Middle Eastern Countries. In India the system has been developed scientifically, nurtured and systematically
integrated into healthcare delivery system over the years.
The Siddha system of medicine is mainly practised in the Southern part of India. It is one of the earliest traditional
medicine systems in the world which treats not only the body but also the mind and the soul. The word Siddha has its
origin in the Tamil word Siddhi which means "an object to be attained" or "perfection" or "heavenly bliss". India being the
birthplace of many traditional philosophies also gave birth to Siddha. The roots of this system are intertwined with the
culture of ancient Tamil civilization.