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2015 SMALL BUSINESS CREDIT SURVEY | REPORT ON EMPLOYER FIRMS
EXECUTIVE SUMMARY
Despite the signicance of small businesses
to the U.S. economy and to local communi-
ties, information on small business nancing
conditions is limited, leaving important
knowledge gaps for policymakers and service
providers. Although several sources report
aggregate lending volumes and lender per-
ceptions,
1
timely data about business owners’
nancing decisions are rare. Furthermore, as
previous studies have shown, credit demand,
sources, and outcomes vary considerably
within the small business sector.
Since 2010, the Federal Reserve has helped
to address this gap through regional surveys
of business owners. Beginning in 2014, the
Federal Reserve Banks of New York, Atlanta,
Cleveland, and Philadelphia collaborated on
a joint Small Business Credit Survey (SBCS)
to cover much of the eastern region of the
U.S. The collaboration has now expanded
to include seven Reserve Banks: Atlanta,
Boston, Cleveland, New York, Philadelphia,
Richmond, and St. Louis. In 2015, the
SBCS yielded 5,420 responses from busi-
nesses in 26 states. Responses from
the sample’s 3,459 employer rms are
featured in this report.
2,3
The SBCS offers insight on business condi-
tions and the credit environment from the
perspective of small business owners. This
report sheds additional light on three sub-
segments of the small business population—
startups, microbusinesses, and growing
rms
4
—each of which affects employment
and growth in local and regional economies.
Overall, the 2015 survey nds that
for employer rms:
FINANCING SUCCESS
IMPROVED IN 2015
Both rm performance and nancing suc-
cess rates improved year over year. Still,
half of applicant rms reported nancing
shortfalls between Q3 2014 and Q3 2015,
meaning they were approved for less than
the amount requested. Microbusinesses
and startups had the largest unmet nanc-
ing needs with 63% and 58%, respectively,
reporting a nancing shortfall.
SMALL BANKS ARE THE
CHOICE LENDER
Traditional bank lending continues to be
the primary source of nancing for small
businesses. Credit applicants were most
successful and most satised with their
borrowing experience at small banks. Small
banks approved at least some of the amount
requested for 76% of applicants, while large
banks approved 58% of applicants. Further,
small banks earned a satisfaction score
(the net percent satised with their overall
experience) of 75 among approved rms
compared to a score of 51 for large banks.
ONLINE LENDERS ARE POPULAR—
BUT HAVE LOWEST BORROWER
SATISFACTION LEVELS
Overall, 20% of employer rms applied at
an online lender.
5
While the approval rate
was relatively high for applicants (71% were
approved for at least some credit), approved
rms were not very satised with their
experience. The satisfaction score was just
15—far below that of small and large banks.
Dissatised rms reported concerns with
high interest rates and unfavorable repay-
ment terms.
More detailed ndings on employer rms
from the 2015 survey include:
a. Cash flow is a common challenge for
small rms.
22% of employer rms say managing cash
flow is their top business challenge, above
business costs and far above government
regulations and taxes.
Talent is an issue for growing rms. 24%
say that nding/retaining qualied staff
is their top challenge.
b. The majority of employer respondents,
63%, hold debt. Most debt is in
small amounts and secured with
personal assets.
More than half hold $100K or less in debt.
63% of rms pledged personal assets or
guarantee to secure debt.
Use of personal assets as collateral is very
common, even among larger and more
mature rms. 58% of employer rms with
more than $10 million in revenues and
63% of rms that started 11 or more years
ago used personal assets or guarantees to
secure their nancing.
1
See Ofce of Advocacy. "Small Business Lending in the United States," 2013. By Victoria Williams, Washington, D.C.: U.S. Small Business Administration, 2014.;
"Federal Financial Institutions Examination Council (FFIEC) Consolidated Reports of Condition and Income" (Call Reports); and The Board of Governors of the
Federal Reserve System. "Senior Loan Ofcer Opinion Survey on Bank Lending Practices."
2
Employer rms are those reporting they have at least one employee, excluding the owner(s) and contract workers.
3
A subsequent report will focus on the self-employed respondents and is scheduled for release in Q2 2016.
4
Startups are dened as rms 0-2 years of age. Microbusinesses are those with less than $100K in annual revenue. Growing rms are those reporting increased
revenues and employment in the prior year, and that expect to maintain or increase the number of employees in the next 12 months.
5
The questionnaire describes online lenders as nonbank online lenders including alternative and marketplace lenders.
2015 SMALL BUSINESS CREDIT SURVEY: EMPLOYER FIRM REPORT