Honoring the Past, Defending the Future
OUTREACH
GUIDE
ARMY BIRTHDAY → 14 JUNE 2024
#ArmyBday
2
U.S. ARMY 249
th
Birthday Outreach Guide | 2024
249
TH
ARMY
BIRTHDAY
The U.S. Army was established
June 14, 1775
This year’s theme is Honoring the Past,
Defending the Future.
We are commemorating 249 years of
service in support of our nation and
we invite our partners to celebrate
this moment in history with us. We are
highlighting stories of our Soldiers
supporting our nation and honoring their
courage and patriotism.
The Army Birthday Outreach Guide serves
to raise awareness of and promote the
Army’s 249th birthday.
The guide includes a calendar of events, key
messages and recommended tactics for
you to promote and attend. It also includes
a call to action for you to share your content
with us for further amplification.
By working together, we expand our reach
to unique audiences, telling the proud story
of the United States Army.
TO HONOR THE COURAGE OF
THE AMERICAN SOLDIER.
VISIT ARMY.MIL/1775
This link will be operational 31 May.
For ways to celebrate and learn more about
the establishment of our Army
HONORING
THE PAST
DEFENDING
THE FUTURE
CALENDAR OF EVENTS
Share these events with your stakeholders and virtually attend.
All events are subject to change or cancellation. All times shown are
Eastern Standard Time unless otherwise stated.
12 June at 7 p.m.
Army Birthday
Twilight Tattoo
Joint Base Myer-Henderson Hall
13 June at 2:30 p.m.
Capitol Hill Army Birthday Celebration
14 June at 8 a.m. Army Birthday video
14 June at 10 a.m.
Times Square Future Soldier Swear-In
ceremony. MG Kris Belanger ociating
New York City
14 June at 10:45 a.m.
Army Birthday
Wreath-laying Ceremony
Arlington National Cemetery
14 June at 11:30 a.m.
Army Birthday Pentagon
Cake-cutting and
Reenlistment Ceremony
14 June Flag Day
14 June at
2:20 p.m. (CDT)
Chicago Cubs recognize BG Antoinette
Gant as “Military Hero of the Game”
15 June at
10 a.m. - 4 p.m.
Army Birthday Festival
18 June at 6:45 p.m.
Army Day with the Washington Nationals —
live broadcast
LIVE STREAM @
USARMY SOCIAL
MEDIA PLATFORMS
LIVE STREAM
@DVIDS
LIVE STREAM
@DVIDS
LIVE STREAM
@DVIDS
"The Rock" attends the
30 March UFL game.
UFL Championship game:
16 June in St. Louis will
feature Army branding and the
Impossible Kick interactive
display as well as a number of
other Army assets and personnel.
For 249 years, the men and women of the U.S. Army have
served as America’s first line of defense. We are proud
to honor our history and maintain the Army’s legacy
of service as the world’s greatest land fighting force.
Our Soldiers today continue to defend the nation with
courage, honor, and determination that shows what it
means to Be All You Can Be.
”
– HON Christine Wormuth,
Secretary of the Army
U.S. ARMY 249
th
Birthday Outreach Guide | 2024
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HOW YOU CAN JOIN US
Here are some ideas on how you can join us in celebrating the
Army’s 249th birthday. Be sure to share your content with us
by including #ArmyBday in your social media posts.
WISH THE ARMY A HAPPY BIRTHDAY!
•
Create a video of you and/or your organization wishing the Army a
happy 249th birthday.
•
Create videos of your members talking about how Army service has
helped them to be all they can be.
•
Upload your video to your social media channels and include
#ArmyBday in your post so we can see your content.
HOLD A COMMUNITY EVENT
•
Include your community in the Army’s birthday celebration. Highlight
a great history or Solider story, or spotlight Army traditions by holding
an event in a public space and include a cake-cutting ceremony. Invite
your mayor and other local ocials, and ask them to share an Army
birthday message on social media.
•
This year, we are emphasizing key anniversaries and histories of:
Harlem Hellfighters, Ghost Army, 6888th Postal Directory Battalion,
and the 80th anniversaries of D-Day and the Red Ball Express. Any
connections to these units, anniversaries or veterans are a great way
to connect the local community with Army history. An Army birthday
celebration is a way to demonstrate to the community how the Army’s
history is driving its future.
•
Spotlight local ocials from your organization or the community who
are Army veterans, ask them to tape an Army birthday shout-out video
and post it to social media. Use #ArmyBday.
•
Post Army birthday shout-out videos on your social media channels
to connect the local community with Soldier stories and Army
supporters. A library of shout-out videos from Army senior leaders and
celebrities will be posted to Army.mil/1775 that you can download and
use at your Army birthday party or post to social media.
UPDATE YOUR FACEBOOK BANNER
•
Add the Army birthday celebration Facebook banner to your
organization’s page. The banner can be downloaded at:
Army.mil/1775
.
KEY MESSAGES
•
The values that underpinned the past success and heroism of our
forebearers remains strong in today’s Army.
•
Our Soldiers and their equipment comprise the most capable and
fastest evolving Army in the world.
•
The Army is grateful to our veterans and families for their unwavering
commitment and continued support.
1944 /
2024
D-Day Anniversary: 6 June
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U.S. ARMY 249
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Birthday Outreach Guide | 2024
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SHARE YOUR CONTENT TO
CONNECT WITH US
•
Be sure to tag #ArmyBday in all your social media posts.
•
Use the content and videos on http://www.army.mil/1775
to develop an Army birthday campaign or to build a
community event. Feel free to share or retweet our Army
birthday content.
Follow the Army birthday
conversation on our social
media platforms:
VISIT
www.army.mil to obtain the latest information
on the U.S. Army.
CONTACT US
If you have any questions regarding this
Army birthday outreach guide, contact:
Jarrad Hensley
jarrad.c.hensley.civ@army.mil
WE WANT YOUR FEEDBACK!
Let us know if this outreach guide is useful to
you and how you used it by reaching out at the
email address above. Your feedback is valued
as it will influence the development of future
guides and products
.
