i2i Facilitator Materials Descriptions

I2I: WHAT R U LOOKING 4? YOUTH COMMUNICATIONS PROGRAM

The Dating Matters youth communications program, i2i: What R U Looking 4?, consists of a youth-focused

communication campaign that trains high school students as “brand ambassadors” and utilizes social media and

local events to reinforce messages from the Dating Matters school-based youth programs. i2i was developed

based on formative research and focus group testing with youth to deliver authentic messages to 11-14 year olds.

Below are the how-to guides and program materials you will need to bring i2i to youth in your community, along

with information on how to access or order each component.

HOW-TO GUIDES AND CORE MATERIALS

i2i Community Action Guide

Planning guide for the local health department or

community organization in charge of implementing

Dating Matters or i2i. It includes assessing capacity

for each part of the i2i program, and outlines a plan

for how to start and maintain i2i in a community.

Download PDF

i2i Program Facilitator Guide

Planning guide for the i2i Program Facilitator who

oversees implementation of the Brand Ambassador

program, events, and social and digital media. It

includes guidance for planning the ambassador

trainings and events.

Download PDF

Brand Ambassador Handbook

Handbook for Brand Ambassadors, the 15-18 year old

“near peers” who represent i2i. It serves as a guide

for their training, planning events, and engaging

with youth through the social and digital media

components. You will need 1 per Brand Ambassador.

Available to

order from CDC

In top left under

“Program” click

Dating Matters

Student iGuide

Educational activity book to distribute to middle

school students attending i2i events; contains

core messages about healthy relationships in an

engaging, fun, youth-relevant product with space for

taking notes during events. You will need 1 per youth

attendee at each event.

Available to

order from CDC

“In top left under

“Program” select

Dating Matters

MARKETING AND ENGAGEMENT MATERIALS

Comic Book

Full-color comic book featuring the character

Alex, who ﬁnds himself having conversations with

friends about healthy and unhealthy relationships;

to be distributed to youth at i2i events to engage

youth with core i2i messages; interactive exercises

reinforce the messages about the importance of

respectful, healthy relationships. You will need 1 per

youth attendee at each event.

Available to

order from CDC

In top left under

“Program” select

Dating Matters

Fortune Teller

This engagement item is designed to promote i2i and

reinforce healthy relationship messages. One per

youth attendee at each event is recommended but

not required.

Available to

order from CDC

In top left under

“Program” select

Dating Matters

Hello/You Posters

i2i branded posters to hang in schools and around

the community to promote i2i messages about

healthy relationships.

Available to

order from CDC

In top left under

“Program” select

Dating Matters

EVENT TOOLKIT

This toolkit contains all of the materials you need to get started hosting i2i events in your community. These materials

were designed to appeal to and engage youth at the in-person events. However, the materials are optional if your

budget does not allow for the professional printing necessary to produce these products as designed.

Palm Card

Conversation starter and promotional item for i2i

events that re-inforce what it means to “be i2i” (i.e.,

engaged in healthy relationship behaviors). You will

need 1 per youth attendee at each event.

Team Up! for

Dating Matters

Event Backdrop

A large paper photo backdrop to be placed at the

entrance or on a wall at the event for attendees

to take photo in front of. The style is modeled

after a red carpet with the event name and logos

repeated behind the individuals in the photo. This

item is re-usable.

Team Up! for

Dating Matters

Event Banner

A HEALTHY RELATIONSHIP IS RESPECTING EACH OTHER

Centers for Disease

Control and Prevention

National Center for Injury

Prevention and Control

Banner for use at i2i events. This item is re-usable.

Team Up! for

Dating Matters

Movie Event Game Card

Printable card meant to spark conversation at i2i

movie events. Its messaging reinforces what it

means to “be i2i”. One per attendee at movie events

is recommended.

Team Up! for

Dating Matters

EVENT TOOLKIT CONTINUED

Movie Poster

i2i branded movie event poster to mark the location

and promote i2i movie events. You may want several

per movie event.

Team Up! for

Dating Matters

Movie Ticket

i2i branded printable movie event ticket that can

be given to attendees as an invitation or used to

decorate a venue.

Team Up! for

Dating Matters

Event Promo Poster Template

i2i branded posters to put up in schools and around

the community to promote i2i events. The templates

can be ﬁlled in with the event’s details by hand.

Several per event each year is recommended.

Team Up! for

Dating Matters

Textbook Cover

This engagement item is designed to promote i2i

and reinforce healthy relationship messages. Brand

Ambassadors can distribute them to youth at events

and in the community.

Team Up! for

Dating Matters

I2I PROGRAM FACILITATOR TOOLKIT

This toolkit contains supporting materials for i2i Program Facilitators to help them plan for the Brand Ambassador program

and promote i2i to stakeholders

Brand Ambassador Program Planning

Example documents for consideration when

i2i Program Facilitators start preparing for

implementation. It includes:

• Brand Ambassador application

• Parental consent form

• Brand Ambassador participation form

• Safety Protocol worksheet

Team Up! for

Dating Matters

i2i Branded PowerPoint Presentation templates

Templates can be used for Brand Ambassadors

trainings and presentations to community partners

about the i2i program; also includes a template for

movie events

Team Up! for

Dating Matters

i2i Factsheet for Parents

Fact sheet available for parents of ambassadors or

program participants. It provides a brief overview of

unhealthy relationship behaviors, goals of program,

and components of the program.

Team Up! for

Dating Matters

I2I PROGRAM FACILITATOR TOOLKIT CONTINUED

i2i Factsheet for Youth

Fact sheet available for Brand Ambassadors or

program participants. It provides a brief overview

of teen dating violence, goals of program, and

components of the program.

Team Up! for

Dating Matters

i2i Poster templates

I2i branded posters to put up in schools and

around the community to promote the i2i Youth

Communications Program. Templates can be

personalized with information speciﬁc to the

community’s messages or activities. Several per each

year is recommended.

Team Up! for

Dating Matters

i2i Flyer template

Branded and editable promotional ﬂyer for recruiting

Brand Ambassadors or promoting the i2i program.

Team Up! for

Dating Matters

Example social media posts

Suite of i2i shareable graphics and example

language for social media posts from the

demonstration project.

Team Up! for

Dating Matters