BRODY_FINAL.DOCX (DO NOT DELETE) 3/17/15 1:21 PM
44 CARDOZO JOURNAL OF LAW & GENDER [Vol. 21:39
Stephenie Meyer.
17
The franchise launched Meyer’s career
18
and many of the
movies’ young stars.
19
In addition to viewing their love story on screen, Edward
and Bella fans can also purchase dolls in their likeness,
20
wedding gowns designed
to be identical to the dress Bella wore when she and Edward wed,
21
bedding, phone
cases, and jewelry all inspired by the Twilight series.
22
17
See Grossman, supra note 11.
18
See infra note 19.
19
Kristen Stewart was cast as Bella when she was 17, which launched her career; by 2010, Stewart
earned approximately $28.5 million for her work in three movies that year and was the highest earning
female actress on Vanity Fair Magazine 2010’s Top Hollywood Top Earners. Floyd Allen, Twilight
Star, Kristen Stewart Hollywood’s Highest Earning Female Actress, I
NT’L BUS.TIMES (Feb. 4, 2011),
http://au.ibtimes.com/articles/108743/20110204/2010-top-hollywood-earners-kristen-stewart-highest-
earning-female-actress.htm#.Ulok9hD91tA. Robert Pattinson, who plays Edward Cullen, earned a lot
from the Twilight films, and he was #50 on the Forbes Celebrity 100, naming the most powerful
celebrities. The Celebrity 100, F
ORBES, http://www.forbes.com/lists/2010/53/celeb-100-10_Robert-
Pattinson_TZ0B.html. In 2010, Pattinson was also named to the Time Magazine 100 Most Influential
People in the World. Chris Weitz, The 2010 Time 100: Robert Pattinson, T
IME MAG.,
http://content.time.com/time/specials/packages/article/0,28804,1984685_1984940_1984948,00.html#ixz
z0mUOIhqVr (the rave comments in Time’s tribute were written by the director of one of the Twilight
movies).
20
Mattel’s Barbie doll line has created a Twilight saga series: including Edward, Bella, Jacob, the
other members of the Cullen family, Victoria, and Jane (a member of the Volutri). Notably, Bella has
two dolls: one when she is a human where she is wearing jeans and a long sleeve shirt, and another for
Breaking Dawn, Part II, which is after she becomes a vampire where she is fashionably dressed in all
black. Mattel, The Twilight Saga Collection, B
ARBIE COLLECTOR,
http://www.barbiecollector.com/collection/twilight-saga-collection.
21
Daisy Dumas, How to Look Like a Wedding Bella: $799 Replica of Breaking Dawn Gown Hits
Stores Just Days After Movie Release, D
AILY MAIL (Nov. 23, 2011),
http://www.dailymail.co.uk/femail/article-2064849/Twilight-Breaking-Dawn-wedding-dress-How-look-
like-Kristen-Stewarts-Bella-Swan.html. See also Debra Krein, Inspired by the Edward and Bella
Wedding: The Bella Swan Wedding Dress and Accessories, M
Y WEDDING CHAT (Dec. 2, 2011),
http://www.weddingshoppeinc.com/blog/index.php/2011/12/02/bella-swan-wedding-dress-replica/.
22
A variety of paraphernalia is available. See Destroy Your Soul Duvet, AMAZON.COM,
http://www.amazon.com/Twilight-New-Moon-Edward-Destroy/dp/B002R0DOMM/ref=sr_1_1?s=toys-
and-games&ie=UTF8&qid=1342704197&sr=1-1 (last visited Sept. 11, 2014) (among other bedding
available, the duvet has a large photo of Edward’s face above the question he poses to Bella in Twilight:
“What choice have I? I cannot live without you, but I will not destroy your soul.”); Ring Puzzle,
A
MAZON.COM,http://www.amazon.com/Twilight-Eclipse-Jigsaw-Puzzle-Ring/dp/B003NNVAIW/ref=
sr_1_19?s=toys-and-games&ie=UTF8&qid=1342704267&sr=1-19 (last visited Sept. 11, 2014) (a 1000
piece jigsaw puzzle that creates the image of Edward putting the engagement ring on Bella’s finger);
“Turn Me” Doll, Complete with the Walking Cast, A
MAZON.COM, http://www.amazon.com/AMAZON-
EXCLUSIVE-Tonner-Turn-Bella/dp/B002CMLDUU/ref=sr_1_24?s=toys-and-
games&ie=UTF8&qid=1342704267&sr=1-24 (last visited Sept. 11, 2014) (providing a fifteen inch doll
of Bella wearing the dress she wore to her high school prom in Twilight. The doll includes a “walking
cast” on her foot as Bella had in the book, because prom was while she was recovering from her life-
threatening injuries obtained when James attacked her and the Cullens had to come to Arizona to save
her life); Edward as an Action figure, A
MAZON.COM, http://www.amazon.com/Twilight-Edward-Cullen-
Action-Figure/dp/B002O5PK9K/ref=sr_1_4?s=toys-and-games&ie=UTF8&qid=1342704267&sr=1-4
(last visited Sept. 11, 2014) (a seven inch action figure of Edward Cullen, as inspired by the New Moon
movie); Cullen Crest Jewelry Kit, A
MAZON.COM, http://www.amazon.com/Twilight-AMAZON-
EXCLUSIVE-Replica-Jewelry/dp/B002WGHXI2/ref=sr_1_9?s=toys-and-
games&ie=UTF8&qid=1342704267&sr=1-9 (last visited Sept. 11, 2014) (the kit includes Edward’s
wristcuff, Rosalie’s necklace, Esme’s bracelet, Bella’s ring, Carlisle’s ring, and Alice’s choker all
bearing the Cullen family crest); Bella Hair Comb, A
MAZON.COM, http://www.amazon.com/Twilight-
Breaking-Dawn-Bellas-Velvet/dp/B005TKVM2G/ref=pd_sim_t_1 (last visited Sept. 11, 2014) (a
replica of the jeweled hair comb that Bella wore at her wedding to Edward in Breaking Dawn); Replica
Wedding Rings, A
MAZON.COM,http://www.amazon.com/Twilight-Breaking-Bellas-Engagement-