Profitability Ratios: such as net profit margin, returns on assets, and return on equity, measure a
firm’s effectiveness in turning sales or assets into profits
Potential investors and analysts often use these ratios as part of their valuation analysis.
Market Value Ratios: are used to gauge how attractive a firm’s current price is relative to its
earnings, growth rate, and book value
Typically, if a firm has a high price to earnings and a high market to book value ratio, it is an
indication that investors have a good perception about the firm’s performance.
If these ratios are very high it could also mean that a firm is over-valued.
DuPont analysis: involves breaking down ROE into three components of the firm:
operating efficiency, as measured by the profit margin (net income/sales);
asset management efficiency, as measured by asset turnover (sales/total assets); and
financial leverage, as measured by the equity multiplier (total assets/total equity).
Questions
1. What is the accounting identity?
Assets ≡ Liabilities + Owner’s Equity
2. What does analyzing companies over time tell a finance manager?
Trend analysis tells a financial manager the rate at which the various key items are growing
and helps explain why profits are growing or eroding over time.
3. What does restating financial statements into common-size financial statements allow a
finance manager or financial analyst to do?
Common-size financial statements allow a comparison of companies that are very different in
size. It then allows comparison of management choices, such as debt financing or analysis of
production costs.
4. What are liquidity ratios? Given an example of a liquidity ratio and how it helps
evaluate a company’s performance or future performance from an outsider’s view.
Liquidity ratios are ratios that show the short-term cash obligation capabilities of the
company. The current ratio is a liquidity ratio and it is current assets divided by current
liabilities. When this ratio is greater than one it indicates a company should have sufficient
cash from its current assets to pay off its current liabilities. This helps an outsider evaluate
potential cash flow problems of the company.
5. What are solvency ratios? Which ratio would be of most interest to a banker
considering a debt loan to a company? Why?
Solvency ratios are ratios that demonstrate the ability of the company to meet debt
obligations over an extended period of time. A banker would probably be most interested in
Times Interest Earned to see if the company has sufficient cash from operations to handle
more interest payments on a new loan.